Programs and Courses

Marketing (10-104-3)
Associate Degree-Two Years
(offered in Eau Claire)

General Program Information Course Information Graduate Information	Admission Requirements Program Requirements 60 Second Program Video Program Information Video Requires Adobe Acrobat Reader Requires Windows Media Player

This program has August and January entry dates. Program Description If you're a "people person" with a flair for business, the Marketing Management program could be just what you're looking for. This program is a good match for people with an interest in • Entrepreneurship/Management • Promotion/Advertising • Public relations • Sales/E-marketing • Customer relationship management • Sports and entertainment marketing This program will help you learn sales management and how to make strategic marketing decisions regarding product, price, promotion, and distribution to help businesses compete in today's highly competitive marketplace. You'll receive hands-on learning from class projects, tours, operating your own small business, and completing an internship. Your program will include training in all aspects of marketing: • Customer relationship management • Sports and entertainment marketing • Promotion/advertising methods and techniques • Effective sales techniques • Strategic planning for marketing • Management skills and abilities • Marketing research • Small business management • Technology in marketing Marketing is the largest occupation in the United States. There are great opportunities in sales, research, promotion/advertising, buying, distribution, and management. A business must successfully meet customer needs and market its products or services. Marketing is more than "selling;" it's a diverse, challenging field offering you many opportunities. This program offers the training and skills that you need for a truly rewarding career! Program Admission Requirements • COMPASS pre-entry assessment Helpful Academic Background • High school marketing • High school DECA (co-curricular organization for Marketing students) • Speech • Computer literacy • High school accounting • Economics • Entrepreneurship • General business Messages CVTC has a very active Delta Epsilon Chi (College DECA); and you are encouraged to join. The students are involved in social activities, civic projects, fund raising, and competition in occupational areas with other schools at the regional, state, and national level. There are many opportunities for fun and leadership. For free help in preparing for the COMPASS, contact any of CVTC's Academic Service Centers. For more information about this program, contact the program counselor at 800-547-2882 or 715-833-6200. For general admissions information, contact the Admissions Office at 800-547-2882 or 715-833-6200. For financial aid information, contact the Financial Aid Office at 800-547-2882 or 715-833-6200.