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WMMA Advisor Contacts:

Carol Robarge
715.833.6495

Julie Cross
715.833.6395

Cathi Lafontaine
715.233.5348

last updated:  05/10/07
Marketing Degree

View Marketing Program (60 sec.)

Earn an Associate Degree in Marketing
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Program Description
The Marketing program is for individuals that are people oriented. Students will acquire the ability to make business decisions on how to best satisfy the needs and wants of customers at a profit.

Students learn not only professional selling, but also how to make strategic marketing decisions regarding product, price, promotion and distribution to help businesses compete in today’s highly competitive market place.

Students should have an interest in management, sales, marketing management, entrepreneurship, promotion, advertising, public relations, e-marketing, event planning, merchandising, buying, copywriting, creativity, and client service.

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Careers and Employment
The field of marketing is booming in the twenty-first century. Marketing is the largest occupation in the United States. Between one-fourth and one-third of the entire work force are employed in marketing-related positions.

The number of possible marketing careers is enormous. Because of the knowledge of products and consumers gained in these jobs, marketing provides excellent training for the highest levels in the organization. The program prepares students for careers in:
  • Advertising
  • Marketing Management
  • Professional Selling
  • Entrepreneurship
  • Market Research
  • Management
  • Sales Management
  • Marketing Logistics (Physical Distribution)
  • Purchasing
  • Media Coordinating
  • Client Service
  • Event Planning
  • Trade Show Planning
  • Copy Writing
  • E-marketing (Internet and Web site)
  • Promotion

Salary
Marketing salaries vary by company and position. Moreover, if you succeed in an entry-level marketing position, it’s likely that you will be promoted quickly to higher levels of responsibility and salary.

Entry-level marketing salaries usually are only slightly below those for engineering and chemistry but equal or exceed starting salaries in economics, finance, accounting, general business, and the liberal arts. Because of the consumer and product knowledge you will gain in these jobs, marketing positions provide excellent training for the highest levels of the organization. A recent study by an executive recruiting firm found that more top executives come out of marketing than any other functional business area.

Classes
Students experience applied (hands-on) learning from class projects, speakers, tours, running their own school business, and finishing with an applied Marketing Internship. Foundation classes include:
  • Introduction to Business
  • Marketing Principles
  • Selling Principles
  • Advanced Sales
  • Marketing Research
  • Supervision of Personnel
  • Promotion Principles
  • Marketing Decision Making
  • Marketing Management
  • Professional Development for Marketing
  • Applied Marketing Experience

Electives include:

  • Technology in Marketing
  • Small Business Management
  • International Business

In addition, students take general classes in:

  • Introduction to Sociology
  • Oral and Written Communications
  • Mathematics
  • Microsoft Office Suite
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