Small Business Marketing Series
Marketing—connecting customers to a product or service—has existed for centuries. In today's world, how we connect customers to our product or service is constantly changing and serves many businesses with a challenge. How can you keep up with new tools, social platforms, algorithms, brand stories, product promotions, and influencer marketing? The Small Business Marketing Series is designed for small business marketers or owners who need to maximize their marketing efforts within their resources without being distracted by all the "shiny objects" in marketing. This entry-level series covers website management, e-commerce, search engine optimization, social media, and basic marketing analytics. Bring your questions and projects, and interact with the instructor, who will help you apply your learning to your real-life work!
Who should attend this series?
- Entry-level marketing professionals and students
- Web/graphic designers
- Small business owners
- Administrative professionals
- Content creators
This series focuses on the following topics:
1. Managing Your Company's Website (2-Hour Course) (New)Your company's website is the gateway for customers, partners, donors, sponsors, etc., to learn about, interact with, and buy from your company. For some businesses, the website is the only interaction they'll have with your company before deciding to buy from or support you. Without a strategy for managing this valuable tool in your business, you're leaving much up to chance. In this entry-level course, you will understand your content management platform and its capabilities, manage digital content, images, and video, resolve common technical issues, legally and ethically collect and manage personal data, and report on basic website analytics. Please bring details about your current website to class if you can.
2. Optimizing Your Online Store (2-Hour Course) (New)Welcome to online retail! Selling products online takes a lot of work! While today's e-commerce platforms make it much easier than starting from scratch, a lot must be done to organize your products, display them effectively, attract customers, and get buyers to hit the 'Place Order' button. From when they read a product description to when they choose their shipping selection, every step counts in e-commerce. This entry-level course will cover organizing and optimizing your products based on customer needs and behavior, pricing and promo codes, shipping and return policies, and some tips on marketing your online store. We'll look live at your e-commerce stores and provide some immediate takeaways you can start working on.
3. SEO Basics (2-Hour Course) (Revised)Help your business' website be discovered via search engines like Google by enhancing your search engine optimization (SEO). Learn the basics of SEO and come away with a checklist to optimize new and existing content over time.
4. Social Media Marketing Basics (2-Hour Course) (Revised)Explore the dynamic landscape of social media marketing, delving into platforms such as Facebook, Instagram, LinkedIn, and emerging channels and learn how to leverage these platforms strategically to establish genuine connections with your target audience, fostering a sense of familiarity, affinity, and trust in your business. Attendees will acquire valuable insights and practical skills, equipping them with a customized social media planning guide to effectively navigate and capitalize on these digital platforms' diverse opportunities.
5. Basic Marketing Analytics (2-Hour Course) (New)Measuring marketing effectiveness is not a simple task, but there are some simple reports and data points that you can review over time to gauge the performance of various campaigns, messages, or channels. In this course, we'll take a look at marketing analytics reports from websites, email marketing platforms, and social media accounts to give you a basic understanding of what the reports look like, which metrics to pay attention to, and how to identify trends, develop insights, and make better decisions based on marketing data.
SEO Basics
May 1 | 8:30 – 10:30 a.m.
EC Business Education Center
Help your business' website to be discovered via search engines like Google by enhancing your Search Engine Optimization (SEO). Learn the basics of SEO and come away with a checklist to optimize new and…
Social Media Marketing Basics
May 15 | 8:30 – 10:30 a.m.
EC Business Education Center
Use Facebook, Instagram, LinkedIn, and other newer platforms to connect with your audience in a meaningful way. Help your audience to know, like, and trust your business and become loyal, paying customers.…
Basic Marketing Analytics
May 29 | 8:30 – 10:30 a.m.
EC Business Education Center
Measuring marketing effectiveness is not a simple task, but there are some simple reports and data points that you can review over time to gauge performance of various campaigns, messages, or channels.…
A Team You Can Trust
Our Workforce Solutions trainers have a robust background of leadership experience–over 60 years combined. They specialize in analyzing workforce needs as well as designing and conducting training to give employees the leading edge capabilities in the ever-changing marketplace. They’ve developed an array of practical tools to help leaders be their best and assist them in leading transformational change in their areas of influence.
Customized Training for Businesses
Our Workforce Solutions team will bring customized training right to your organization at a time that is most convenient and productive for you. Depending on your training needs, sessions can take place on-site at your company or organization.
We ask smart questions. We listen. Our training programs are offered by experienced instructors in a wide variety of areas.
Contact one of our experts to get started or fill out the general inquiry form to get started!
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SELECT YOUR COUNTY
BUFFALO
DUNN
CHIPPEWA
CLARK
EAU CLAIRE
JACKSON
PIERCE
PEPIN
ST CROIX
TAYLOR
TREMP-
EALEAU
Ken Pearson
Business Development & Campus Manager
715-738-3852
Email Ken
Counties: Clark, Chippewa, Trempealeau, Jackson, and Taylor
Claire Lindstrom
Business Development & Continuing Ed Specialist
715-831-7220
Email Claire
Counties: Eau Claire, Buffalo, and Pepin
Melissa Wilson
Business Development & Campus Manager
715-426-8244
Email Melissa
Counties: St. Croix, Pierce, and Dunn
Questions?
If you need any other assistance, please feel free to call our Workforce Solutions team at 715-874-4676 or email us at WorkforceSolutions@cvtc.edu.