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CVTC Students Help Create Successful Event

CVTC isn’t kidding around when we say we have hands-on learning. One example of that was Farm City Day on Saturday, September 10. This annual event is held at a different type of farm each year, with this year’s event held at Castle Rock Dairy, a sustainable, organic dairy located in Foster. The goal of the event is to get community members out to the farm, learn about how and where our foods are produced, and to witness the evolution of agriculture over the past few decades.

It’s the CVTC students in Dwight Swenson’s Agriculture Sales and Marketing class that makes this event possible. “I wanted my students to know what it was like put on an event of this magnitude,” Dwight comments. “So Farm City Day was kicked off four years ago and it gets bigger every year.”

CVTC Agriculture Sales and Marketing students coordinate efforts with the Farm City Day planning committee members and the agricultural industry to organize, promote, and conduct this event.  Students also set up exhibits, conducted renewable energy demonstrations (biodiesel fuel production), and provided guided farm and processing plant tours for a crowd of approximately 1,200 participants.

 "It's important for my students to learn how to articulate food production practices to the general public,” Dwight stated. “They also learn first-hand how niche markets are developed, and how businesses like Castle Rock Dairy establish their organic product line using product differentiation as a marketing tool."

Not only did the event enjoy perfect weather, but those who attended enjoyed the great food, interesting tours, activities for the kids, and plenty of freshly made ice cream.

Students conducted renewable energy demonstrations in CVTC's new energy education trailer, pictured above.