Spectrum Industries in Chippewa Falls, the winner of the 2013 Chippewa Valley Technical College (CVTC) Proven Business Partner Award, has at least one thing in common with the College: A good ear.
“We really pride ourselves on identifying a customer’s need,” said Vice President of Sales Scott Dorn.
“You really have to be talking to the customers,” said Dave Hancock, the founder and owner of the company. “Stay ahead of the wave, that's what we charge our team to do. Find out what's next and get there before the other guys do.”
Like Spectrum, CVTC prides itself on listening to its customers – businesses in need of workers and workers in need of jobs – and adapting its programs to their needs. CVTC is among the many customers that Spectrum has been able to satisfy because of its keen ear for customers’ needs. That’s a big reason why Spectrum will be honored at the 10th Annual CVTC Alumni Association’s Spring Gala on Thursday, April 4.
Also to be honored at the event will be MEP Associates founder and owner Jeff Urlaub, the 2013 Distinguished Alumnus award winner.
Hancock’s record of success qualifies him for legendary status among Chippewa Valley business leaders. He played major roles in the development of companies that were the predecessors to the Pliant Corporation and Pactive Corporation plants in Chippewa Falls, as well as Hubbard Scientific and Spectrum Industries.
Much of Spectrum’s early success in the office furniture market was based on sales of a computer lab desk. The company then built on that success with development of an instructional lectern that integrated the technology capabilities of today’s learning environments. Those lecterns are frequently used at CVTC today.
When CVTC moved and redesigned the learning center at its Business Education Center building on Clairemont Ave., it turned to Spectrum for furnishings that blended with the approach and décor. Dorn says that such custom work frequently has applications to other Spectrum customers as well.
“In this rapidly changing technological world we must frequently communicate with our customers because they often learn of technology enhancements before we do. To serve the needs of our markets better, we must incorporate those developments into our products. Customer focus is the key, and our partnership with CVTC helps make this happen,” Hancock said.
“We are honored to be named CVTC’s 2013 Proven Business Partner,” said Dorn. “One of Spectrum’s core objectives is to improve continually in all that we do. CVTC has been instrumental in helping Spectrum achieve this objective. Spectrum is fortunate to have a partner in the Chippewa Valley like CVTC. Through CVTC, we are able to recruit well-trained graduates and benefit from core skills training for our existing employees. By collaboratively working together, we are able to create products that not only benefit the local community, but also have a broader market appeal. We are a better organization thanks to our relationship.”
The 10th Annual CVTC Alumni Spring Gala will be held on Thursday, April 4, at Florian Gardens at 5:30 p.m. To attend or learn more about this event, contact Heidi Fisher, CVTC Foundation and Alumni Association executive director, at 715-833-6277 or firstname.lastname@example.org.