Marketing Program

The Marketing program is for individuals that are people oriented. Students will acquire the ability to make business decisions on how to best satisfy the needs and wants of customers at a profit. Students learn not only professional selling, but also how to make strategic marketing decisions regarding product, price, promotion and distribution to help businesses compete in today’s highly competitive market place.

Students should have an interest in management, sales, marketing management, entrepreneurship, promotion, advertising, public relations, e-marketing, event planning, merchandising, buying, copywriting, creativity, and client service. Students experience applied (hands-on) learning from class projects, speakers, tours, running their own school business, and finishing with an applied Marketing Internship.

Foundation classes include:

Introduction to Business Marketing Principles Professional Selling Business to Business Sales Marketing Research Supervision of Personnel Marketing Internship	Promotion Principles Marketing Decision Making Marketing Management Professional Development for Marketing Applied Marketing Experience Technology in Marketing
Electives include: Small Business Management International Business Advanced Promotion Consumer Behavior Retail Management

Funding College

Financial Aid is available to students in financial need through loans, grants, and work study employment. The Financial Aid Staff also provide information on other types of financial assistance, such as scholarships. Students should apply for financial aid as soon as possible. For more information, visit the Financial Aid webpage. 

Online Learning Options

In addition to the traditional classroom, the Marketing Program is available online. If you chose to, you could take the entire program online. This option may be especially valuable for working adults who need to fit college into a busy work and family schedule.