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Gainful Employment

This information is provided as a federal requirement in an effort to help students make informed educational decisions. Specifically, Gainful Employment aims to provide information related to future potential debt burden in comparison to the expected earnings in a chosen program or field.
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Marketing Management

Marketing Management

Associate Degree - Two Years

Program/Certificate Code: 10-104-3

This program is offered in Eau Claire and can be started in August or January. This program is also offered in River Falls and can be started in August. This program is eligible for Financial Aid.

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Related Careers

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  • Marketing Manager
  • Business Owner
  • General Manager
  • Store Manager
  • Sales Manager
  • Regional Manager
  • Client Services Manager

Related Programs

Related Certificates

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Continuing Education

Enhance your education and meet your CEU requirements through our continuing education or customized training offerings.

Description

If you're a "people person" with a flair for business, the Marketing Management program could be just what you're looking for. This program is a good match for people with an interest in
• Entrepreneurship/Management
• Promotion/Advertising
• Public relations
• Sales/E-marketing
• Customer relationship management
• Sports, entertainment and event marketing

This program will help you learn sales management and how to make strategic marketing decisions regarding product, price, promotion, and distribution to help businesses compete in today's highly competitive marketplace.

You'll receive hands-on learning from class projects, tours, operating your own small business, and completing an internship. Your program will include training in all aspects of marketing:
• Customer relationship management
• Sports and entertainment marketing
• Promotion/advertising methods and techniques
• Effective sales techniques
• Strategic planning for marketing
• Management skills and abilities
• Marketing research
• Small business management
• Technology in marketing

Marketing is the largest occupation in the United States. There are great opportunities in sales, research, promotion/advertising, buying, distribution, and management. A business must successfully meet customer needs and market its products or services. Marketing is more than "selling;" it's a diverse, challenging field offering you many opportunities. This program offers the training and skills that you need for a truly rewarding career!

Courses
  • Course Number
  • Course Title
  • Credits
  • Available Sections
Minimum Program Credits Required - 68
Admissions Requirements

Admission Overview

The admissions process has been broken down into phases. Some programs only have one phase, while others have multiple phases.

Phase One: General Admission

  • If you have an international degree/diploma you must take the TOEFL® exam and receive a minimum score of 61 on the internet-based test, or 500 on the paper-based test. If you want to be included in a study group to prepare for the TOEFL exam contact Lynette Neibauer at 715-858-1892 or lneibauer@cvtc.edu.

Entrance Assessment

An Associate Degree or higher may be used as a substitution for an Entrance Exam (transcript required).

COMPASS Reading: 75 (only used for course placement)
COMPASS Writing: 60 (only used for course placement)
COMPASS Pre-Algebra: 45 (only used for course placement)
ACT Composite Score: 18 or higher

Admission Process Complete

Once the above items have been completed, you will be considered for enrollment based on current openings in the program.

International Students

See our International Students website for more information.

Estimated Costs

2012-2013 Tuition & Fees

View a breakdown of additional fees, on our Tuition & Fees page.

  • $116.90 per credit (resident)
  • $175.35 (out-of-state resident)

Estimated Term Costs

1st Term
$2,117
2nd Term
$1,894
3rd Term
$2,269
4th Term
$2,269

Books

The figure below is an estimate of what you will pay for books throughout the duration of your program if you purchase your books through the CVTC bookstore. For more details visit www.efollet.com

Estimated Book Fees: $1,785

Total Program Cost

The figure below is an estimate based on current tuition and fee rates and is intended for planning purposes only.

$10,333