Program Description

Sales leaders are a strong foundation of any business and they’ll continue to be in the digital age. If you like playing an important role in your workplace, are driven to meet goals and enjoy networking, a degree in Sales Management might be right for you!

With a degree in sales management, you’ll gain a strong understanding of the foundation of sales and marketing. You’ll also get advanced training in areas such as creative presentation tactics and vital negotiation skills that will help you succeed in the real world. Whether you have sales and management experience or not, you’ll be equipped to effectively manage the entire sales process.

Strong sales leaders are also in demand across all industries – so you’ll be able to pursue your own, individual path! Some common careers in Sales Management include: Convention/Event Sales, Travel Agent, Retail Sales Manager and General Sales Representative. However, these are just a few of the many ways this degree can be applied.

Through this program you’ll gain key Sales Management insight and skills, including:

  • Professional Sales Presentations
  • Negotiation Skills
  • Sales Team Management
  • Lead Generation
  • Sales Development and Client Retention
  • Business to Business (B2B) and Business to Customer (B2C) Sales Techniques
  • Customer Relationship Management (CRM)
  • Sales Cycles, Forecasting, and Projections
  • Closing Techniques and Approaches
  • Reading Verbal and Non-Verbal Communications
  • Compensation and Commission Strategies
  • Market Research and Development (R&D)

Just the Facts

Sales Management
60 Credit Associate Degree

Length of Program:
Two Years

Delivery Method

Program Location
Eau Claire

Start Dates
August and January

Financial Aid Eligible: Yes

Estimated Program Cost

Total Tuition, Fees & Books: $10,486

View Estimated Cost Breakdown

How To Enroll

Enrolling at CVTC is easy! You will need to complete an online application. If you are ready to apply now, click here.

Get more detailed program information.


These are a few of the courses you will take in the Sales Management program. For more detailed course info, click here.

  • Negotiation Skills
    Students explore how current approaches to negotiation strategy and tactics are used, what negotiation entails, and types of negotiation relationships that exist.
  • Customer Service Relationship Management
    Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support and service functions across an organization.
  • Sales Presentations
    Learn to develop sales presentations to professionally present to a variety of stakeholders. Effectively develop a consultative presentation strategy from approach, needs identification, demonstration, and negotiation, closing and servicing the sale.

Transfer Credits

Once you’ve completed your associate degree at CVTC, if you are interested in pursuing further education, we have agreements with several institutions. To view a list of CVTC’s transfer agreements, click here.


  • Assistant Manager
  • Assistant Store Manager
  • Sales Associate
  • Store Manager
  • Store Associate

Career Outlook

Recent use of EMSI (Economic Modeling Specialists, Inc.) and Burning Glass Technologies data indicates 402 annual job openings in the Sales Management field in 2015. These openings are projected to increase 1.8% between 2014 and 2020.

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