ECASD Business Management Academy - Memorial High School

Dual Credit High School Academy

Business is everywhere. Leaders are made. Are you interested in a broad career that will develop your leadership skills? Earn your Business Management Associate's Degree through Chippewa Valley Technical College while earning your high school diploma. Participating in this academy you will have the opportunity to graduate with a diploma from Eau Claire Area School District along with obtaining an Associate's Degree in Business Management from CVTC.  In this embedded four-year program, you will learn how to make effective business decisions, plan, organize, direct, and evaluate the functions of business that lead to outstanding companies. CVTC has several articulation agreements in place with partner universities for students to complete their bachelor's degree in as few as two years after high school graduation! 

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​Summer Course
​School Year Courses
​Year 1
​Introduction to Business Management Academy (2 Days/No credit)
​Innovative Business Mindset (TC) 
Marketing Principles (TC) 
Microsoft Office Suite (TC)
​Year 2
​Intro. to Human Resources
​Leadership for Business Excellence 
Business Law
Principles of Management
​Year 3
​Business Ethics 

(Must take one time but offered every summer)

Intro to Accounting (TC) OR Accounting I (TC)
Project Management
Business Analytics 
Business Management Career Planning
AP Language
AP Macroeconomics 
Year 4
​Global Business

(Must take one time but offered every summer)

​Business Finance
Managing Operations (online)
Strategic Management
Business Management Internship (TC)
AP Psych
AP Stats

(TC) = Transcripted Credit course offered by ECASD High School teachers

AP courses taught by ECASD High School teachers

Other courses taught by CVTC Instructors

If a student does not earn AP credit or cannot take a course in the sequence, there are other options available to complete all required courses. 

*Summer commitment is required.  

Having access to a laptop is required.  Chromebooks are not an acceptable device.

Course Description

Year 1 Courses

Summer Introduction to Business Management Academy (Non-credit)
Two day orientation and program overview.

102-130 Innovative Business Mindset (TC) (3 credits)
In this course, students will define the traits and mindset of entrepreneurs.  Students will use tools to determine their personal entrepreneurial traits.  Students will examine a variety of innovative companies (small, social, and global).  Students will understand the difference between entrepreneurs and intrapreneurs.  Students will evaluate existing business plans.

104-102 Marketing Principles (TC) (3 credits)
A comprehensive look at marketing concepts and functions. Concepts include: marketing mix, marketing decision making, segmentation, promotion, research, product development, distribution, and logistics. Marketing Principles introduces modern marketing practices, studies the essential role played by marketing in society, as well as techniques used for various industries.

Microsoft Office Suite (TC) (2 credits)
The goal of this course is to introduce you to Microsoft Office Suite and how it is used in academic and business environments. You will become familiar with the Office user interface and use it to work with Outlook, Word, Excel, and Powerpoint.

Just the Facts

Fall 2021
60 Credit High School Academy

Registration Status //

Academy Dates //
August - June, 2022High School Academies follow all scheduled CVTC breaks.

Days of Week //
Mon - Fri

Times //

Classroom Location //
ECASD Memorial

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Still have questions? Please contact our HS Academies Team at 715-852-1365 for more information.