| 102-112 | Principles of Management | 3 | This course explores the four key managerial functions: planning, organizing, leading, and controlling. Learners gain personal insights through assessments and feedback, while learning to apply theoretical concepts to their potential managerial practices. The course emphasizes global applicability, preparing learners for diverse leadership roles. |
| Course #: | 102-112 |
| Title: | Principles of Management |
| Credits: | 3 |
| Prerequisites/Comments: | This course explores the four key managerial functions: planning, organizing, leading, and controlling. Learners gain personal insights through assessments and feedback, while learning to apply theoretical concepts to their potential managerial practices. The course emphasizes global applicability, preparing learners for diverse leadership roles. |
| 104-102 | Marketing Principles | 3 | Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels. |
| Course #: | 104-102 |
| Title: | Marketing Principles |
| Credits: | 3 |
| Prerequisites/Comments: | Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels. |
| 104-110 | Customer Relationship Mgmt | 3 | Fall only Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth. |
| Course #: | 104-110 |
| Title: | Customer Relationship Mgmt |
| Credits: | 3 |
| Prerequisites/Comments: | Fall only Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth. |
| 104-140 | Professional Sales | 3 | Fall only Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment. |
| Course #: | 104-140 |
| Title: | Professional Sales |
| Credits: | 3 |
| Prerequisites/Comments: | Fall only Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment. |
| 106-204 | Foundations of Bus Writing | 3 | This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity. |
| Course #: | 106-204 |
| Title: | Foundations of Bus Writing |
| Credits: | 3 |
| Prerequisites/Comments: | This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity. |