Certificate Requirements

First Semester

Course #Course TitleCreditsPrerequisites/Comments

102-112Principles of Management3This course explores the four key managerial functions: planning, organizing, leading, and controlling. Learners gain personal insights through assessments and feedback, while learning to apply theoretical concepts to their potential managerial practices. The course emphasizes global applicability, preparing learners for diverse leadership roles.

104-102Marketing Principles3Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.

104-110Customer Relationship Mgmt3Fall onlyExplore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.

104-140Professional Sales3Fall onlyApply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.

104-191Service Marketing3Fall onlyAssume the role of a Customer Service Representative - designed to simulate many of the situations, problems, and challenges faced by all business professionals dealing with customers from call center representatives, sales associates to account managers and small business owners. Explore the skills, attitudes, and thinking patterns required to exceed customer expectations and build customer loyalty and a company competitive advantage. Develop the ability to lead and expand the customer service process, techniques for dealing with unhappy customers, build skills for analyzing customer needs and delivering service excellence. Create customer service excellence training materials for area business and non-profits.

106-128Found in Business Writing1Weeks 1-4This course practices business writing. The emphasis is on modern structure, style, vocabulary, grammar, and logical organizational patterns.

106-129Traditional Business Writing1Weeks 5-8 | 106-128 or concurrentThis course applies principles of ethical and effective communication along with planning, organizing, composing, and revising business letters, memos, and written documents for a variety of business situations.

106-130Managerial Bus Writing1Weeks 9-12 | 106-129 or concurrentThis course expands ethical and effective communication to deliver professional-level communications including comprehensive reports, business proposals, data packets, employment communication, and written documents for C-Suite leadership.

106-204Foundations of Bus Writing3This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity.

TOTAL CREDITS:21