Program Requirements

First Semester

Course #Course TitleCreditsPrerequisites/Comments

102-112Principles of Management3Students learn about the four managerial functions of planning, organizing, leading, and controlling in contemporary organizations. Students gain insight into personal behaviors and how to turn managerial theories into personal managerial practices.

104-102Marketing Principles3Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.

104-140Professional Sales3Fall onlyApply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.

104-191Service Marketing3Fall onlyAssume the role of a Customer Service Representative - designed to simulate many of the situations, problems, and challenges faced by all business professionals dealing with customers from call center representatives, sales associates to account managers and small business owners. Explore the skills, attitudes, and thinking patterns required to exceed customer expectations and build customer loyalty and a company competitive advantage. Develop the ability to lead and expand the customer service process, techniques for dealing with unhappy customers, build skills for analyzing customer needs and delivering service excellence. Create customer service excellence training materials for area business and non-profits.

106-128Found in Business Writing1Weeks 1-4This course practices business writing. The emphasis is on modern structure, style, vocabulary, grammar, and logical organizational patterns.

106-129Traditional Business Writing1Weeks 5-8 | 106-128 or concurrentThis course applies principles of ethical and effective communication along with planning, organizing, composing, and revising business letters, memos, and written documents for a variety of business situations.

106-130Managerial Bus Writing1Weeks 9-12 | 106-129 or concurrentThis course expands ethical and effective communication to deliver professional-level communications including comprehensive reports, business proposals, data packets, employment communication, and written documents for C-Suite leadership.

TOTAL CREDITS:15 

Second Semester

Course #Course TitleCreditsPrerequisites/Comments

104-105Marketing Research3Spring only | 104-102To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.

104-110Customer Relationship Mgmt3Spring onlyExplore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.

104-119Digital Marketing Strategy3Spring onlySocial media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.

104-125Promotions3Spring only | Program student; 104-102Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.

801-198Speech3Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.

TOTAL CREDITS:15 

Third Semester

Course #Course TitleCreditsPrerequisites/Comments

104-108Retail and Ecommerce3Fall onlyThis course will present practical information to prepare students for today's retail environment. Past practices are fully explored, as are the innovative concepts that have become part of the fashion retailer's world. Areas of study include social responsibility, purchasing domestically and off-shore, private labels and brands, pricing and inventory, customer service, visual merchandising, and management and control functions.

801-136English Composition 13This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing, and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.

809-198Intro to Psychology3This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors, and social influences. Additional topics include research methods, biological and environmental impacts, development, sensation and perception, consciousness, intelligence and stress. This course directs the student to an insightful understanding of the complexities of human relationships in personal, social, and vocational settings.

804-134Mathematical Reasoning3All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.

804-189Introductory Statistics3Students taking this course will learn to display data with graphs, describe distributions with numbers, perform correlation and regression analyses, and design experiments. They will use probability and distributions to make predictions, estimate parameters, and test hypotheses. They will learn to draw inferences about relationships including ANOVA.

Choose 3 credits from the following:104-112Adobe Visual Design4Fall only | Program studentVisual Design focuses on the foundations of print and digital productions that develops career and communications skills in graphic design, illustration, and print and digital media production. Students use Adobe Illustrator, Photoshop, InDesign, and Acrobat. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Choose 3 credits from the following:699-105Document Design3Fall only, Online only | 801-136 or concurrent or 801-195 or 801-219 or concurrentThis course is an introduction to graphic design principles and process. It focuses on skills needed to design and layout communications. Visual language using print, iconic, and kinetic forms will be introduced.

TOTAL CREDITS:15 - 16 

Fourth Semester

Course #Course TitleCreditsPrerequisites/Comments

104-169Marketing Prof Practice164 hours | Program student; 104-183 or concurrentThis course allows students hands-on experience and exposure to real-world marketing careers. Students can choose from a traditional internship, virtual internship, entrepreneurship collaboration project, job shadowing, a field study, and more. Offerings vary each semester depending upon availability.

104-182Personal Branding2Spring only | Program student; 104-183 or concurrentThis course emphasizes the Professional Development Plan (PDP), with a strong personal career focus. Students will increase their self-understanding and set specific career goals. Students will create and update career credentials that will be necessary to compete in a competitive employment market. Students will prepare a professional career portfolio that will be a strong personal sales tool for their future. In addition, the course will take an in-depth review of the job search process outlining techniques and pathways to opportunities. Must have 4th semester standing.

104-183Marketing Strategy3Spring only | 104-125 and (104-105The students will pull together all their learning from previous Marketing classes and apply it in a comprehensive and understandable manner. Taking a current business or starting a new business, the students in a semester-long project will work through the marketing mix, marketing research, pricing strategies, promotional strategies, organizational/management strategies, product strategies, services provided, place or distribution strategies, targeting customers, and other decisions in an extensive and inclusive project.

809-195Economics3Designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

Choose 3 credits from the following:101-105Accounting, Intro to3This is an introductory course designed to introduce the learner to the basic accounting language and concepts of business entities. Skills such as, analyzing business transactions, applying fundamental accounting concepts, identifying accounting control procedures, and evaluating financial statements will be developed. This course is intended for the non-accounting major.

Choose 3 credits from the following:101-111Accounting I4This course prepares the learner to understand and apply Generally Accepted Accounting Principles to analyze, record, summarize, and interpret accounting information. The course focuses on completing the accounting cycle, including business transactions and preparing financial statements for service and merchandising businesses.

102-188Project Management3The learner applies the skills and tools necessary to design, implement, and evaluate formal projects. Each learner will demonstrate the application of the role of project management by developing a project proposal, using relevant software, working with project teams, sequencing tasks, charting progress, dealing with variations, budgets and resources, implementing a project, and assessing the outcome.

104-160Event Planning & Marketing3Spring only | 104-125This course will help you develop and understanding of the marketing concepts and theories that apply to entertainment, sports and event marketing (ESEP) industries. The areas that this course will cover include: promotions, sponsorship, proposals and development & implementation of an entertainment and/or sports marketing plan. Students will learn how to use ESEP as a strategic platform to create publicity and brand awareness.

TOTAL CREDITS:15 - 16