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Program Requirements

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Program Requirements

Marketing

Associate Degree 10-104-3

www.cvtc.edu
1-800-547-2882

Start Dates: August

Effective: August 2026

First Semester
Course # Course Title Credits Prerequisites/Comments
102-112 Principles of Management 3   This course provides an introduction to the four fundamental functions of management: planning, organizing, leading, and controlling. Learners explore how each function operates within business and industry and develop an understanding of how managers apply them in practice. Through applied learning experiences, learners examine real-world applications of management practices and gain insight into how management functions support organizational success.
Course #: 102-112
Title: Principles of Management
Credits: 3
Prerequisites/Comments:   This course provides an introduction to the four fundamental functions of management: planning, organizing, leading, and controlling. Learners explore how each function operates within business and industry and develop an understanding of how managers apply them in practice. Through applied learning experiences, learners examine real-world applications of management practices and gain insight into how management functions support organizational success.
104-102 Marketing Principles 3   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
Course #: 104-102
Title: Marketing Principles
Credits: 3
Prerequisites/Comments:   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
104-110 Customer Relationship Mgmt 3   Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.
Course #: 104-110
Title: Customer Relationship Mgmt
Credits: 3
Prerequisites/Comments:   Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.
104-140 Professional Sales 3   Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
Course #: 104-140
Title: Professional Sales
Credits: 3
Prerequisites/Comments:   Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
106-204 Foundations of Bus Writing 3   This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity.
Course #: 106-204
Title: Foundations of Bus Writing
Credits: 3
Prerequisites/Comments:   This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity.
  Total Credits: 15  
Total Credits: 15

Second Semester
Course # Course Title Credits Prerequisites/Comments
104-105 Marketing Research 3 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.
Course #: 104-105
Title: Marketing Research
Credits: 3
Prerequisites/Comments: 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.
104-119 Digital Marketing Strategy 3   Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
Course #: 104-119
Title: Digital Marketing Strategy
Credits: 3
Prerequisites/Comments:   Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
104-125 Promotions 3 Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
Course #: 104-125
Title: Promotions
Credits: 3
Prerequisites/Comments: Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
104-191 Service Marketing 3   This course is designed to give students a thorough understanding of service marketing, focusing on the unique processes, concepts, and strategies relevant to the service sector. Students will explore the relationship between marketing and other organizational functions within service firms, emphasizing the importance of a customer-centric mindset. The course will cover the distinctive nature of designing services in a competitive marketplace and effective communication of the service-value proposition. Additionally, students will learn techniques to enhance service marketing value by managing the customer service function.
Course #: 104-191
Title: Service Marketing
Credits: 3
Prerequisites/Comments:   This course is designed to give students a thorough understanding of service marketing, focusing on the unique processes, concepts, and strategies relevant to the service sector. Students will explore the relationship between marketing and other organizational functions within service firms, emphasizing the importance of a customer-centric mindset. The course will cover the distinctive nature of designing services in a competitive marketplace and effective communication of the service-value proposition. Additionally, students will learn techniques to enhance service marketing value by managing the customer service function.
801-198 Speech 3   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
Course #: 801-198
Title: Speech
Credits: 3
Prerequisites/Comments:   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
  Total Credits: 15  
Total Credits: 15

Third Semester
Course # Course Title Credits Prerequisites/Comments
104-108 Retail and Ecommerce 3   This course will present practical information to prepare students for today's retail environment. Past practices are fully explored, as are the innovative concepts that have become part of the fashion retailer's world. Areas of study include social responsibility, purchasing domestically and off-shore, private labels and brands, pricing and inventory, customer service, visual merchandising, and management and control functions.
Course #: 104-108
Title: Retail and Ecommerce
Credits: 3
Prerequisites/Comments:   This course will present practical information to prepare students for today's retail environment. Past practices are fully explored, as are the innovative concepts that have become part of the fashion retailer's world. Areas of study include social responsibility, purchasing domestically and off-shore, private labels and brands, pricing and inventory, customer service, visual merchandising, and management and control functions.
801-136 English Composition I 3   Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.
Course #: 801-136
Title: English Composition I
Credits: 3
Prerequisites/Comments:   Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.
809-198 Intro to Psychology 3   This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors, and social influences. Additional topics include research methods, biological and environmental impacts, development, sensation and perception, consciousness, intelligence and stress. This course directs the student to an insightful understanding of the complexities of human relationships in personal, social, and vocational settings.
Course #: 809-198
Title: Intro to Psychology
Credits: 3
Prerequisites/Comments:   This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors, and social influences. Additional topics include research methods, biological and environmental impacts, development, sensation and perception, consciousness, intelligence and stress. This course directs the student to an insightful understanding of the complexities of human relationships in personal, social, and vocational settings.
804-134 Mathematical Reasoning 3   All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.
Course #: 804-134
Title: Mathematical Reasoning
Credits: 3
Prerequisites/Comments:   All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.
  or  
or
804-189 Introductory Statistics 3   Students taking this course will learn to display data with graphs, describe distributions with numbers, perform correlation and regression analyses, and design experiments. They will use probability and distributions to make predictions, estimate parameters, and test hypotheses. They will learn to draw inferences about relationships including ANOVA.
Course #: 804-189
Title: Introductory Statistics
Credits: 3
Prerequisites/Comments:   Students taking this course will learn to display data with graphs, describe distributions with numbers, perform correlation and regression analyses, and design experiments. They will use probability and distributions to make predictions, estimate parameters, and test hypotheses. They will learn to draw inferences about relationships including ANOVA.
104-122 Visual Design 3   Learn to create impactful marketing materials that resonate with targeted audiences. This course focuses on applying design elements and principles, typography, color psychology, and advertising tenets to craft compositions while using page layout styles and visual hierarchy. Participate in peer critiques to enhance understanding of design strategies, integrate compelling imagery through the rule of thirds and digital photography, and explore ethical practices in using AI. Practical experience with design platforms like Adobe Creative Suite and Canva ensures technical proficiency, culminating in creating a comprehensive design suite that effectively communicates brand identity through tailored visual elements.
Course #: 104-122
Title: Visual Design
Credits: 3
Prerequisites/Comments:   Learn to create impactful marketing materials that resonate with targeted audiences. This course focuses on applying design elements and principles, typography, color psychology, and advertising tenets to craft compositions while using page layout styles and visual hierarchy. Participate in peer critiques to enhance understanding of design strategies, integrate compelling imagery through the rule of thirds and digital photography, and explore ethical practices in using AI. Practical experience with design platforms like Adobe Creative Suite and Canva ensures technical proficiency, culminating in creating a comprehensive design suite that effectively communicates brand identity through tailored visual elements.
  or  
or
699-105 Document Design 3 801-136 or concurrent or 801-195 or 801-219 or concurrent This course is an introduction to graphic design principles and process. It focuses on skills needed to design and layout communications. Visual language using print, iconic, and kinetic forms will be introduced.
Course #: 699-105
Title: Document Design
Credits: 3
Prerequisites/Comments: 801-136 or concurrent or 801-195 or 801-219 or concurrent This course is an introduction to graphic design principles and process. It focuses on skills needed to design and layout communications. Visual language using print, iconic, and kinetic forms will be introduced.
  Total Credits: 15  
Total Credits: 15

Fourth Semester
Course # Course Title Credits Prerequisites/Comments
104-169 Marketing Prof Practice 1 Program student; 104-183 or 104-129 or concurrent This course allows students hands-on experience and exposure to real-world marketing careers. Students can choose from a traditional internship, virtual internship, entrepreneurship collaboration project, job shadowing, a field study, and more. Offerings vary each semester depending upon availability.
Course #: 104-169
Title: Marketing Prof Practice
Credits: 1
Prerequisites/Comments: Program student; 104-183 or 104-129 or concurrent This course allows students hands-on experience and exposure to real-world marketing careers. Students can choose from a traditional internship, virtual internship, entrepreneurship collaboration project, job shadowing, a field study, and more. Offerings vary each semester depending upon availability.
104-182 Personal Branding 2 Program student; 104-183 or 104-129 or concurrent This course emphasizes the Professional Development Plan (PDP), with a strong personal career focus. Students will increase their self-understanding and set specific career goals. Students will create and update career credentials that will be necessary to compete in a competitive employment market. Students will prepare a professional career portfolio that will be a strong personal sales tool for their future. In addition, the course will take an in-depth review of the job search process outlining techniques and pathways to opportunities. Must have 4th semester standing.
Course #: 104-182
Title: Personal Branding
Credits: 2
Prerequisites/Comments: Program student; 104-183 or 104-129 or concurrent This course emphasizes the Professional Development Plan (PDP), with a strong personal career focus. Students will increase their self-understanding and set specific career goals. Students will create and update career credentials that will be necessary to compete in a competitive employment market. Students will prepare a professional career portfolio that will be a strong personal sales tool for their future. In addition, the course will take an in-depth review of the job search process outlining techniques and pathways to opportunities. Must have 4th semester standing.
104-183 Marketing Strategy 3 104-125 and (104-105 The students will pull together all their learning from previous Marketing classes and apply it in a comprehensive and understandable manner. Taking a current business or starting a new business, the students in a semester-long project will work through the marketing mix, marketing research, pricing strategies, promotional strategies, organizational/management strategies, product strategies, services provided, place or distribution strategies, targeting customers, and other decisions in an extensive and inclusive project.
Course #: 104-183
Title: Marketing Strategy
Credits: 3
Prerequisites/Comments: 104-125 and (104-105 The students will pull together all their learning from previous Marketing classes and apply it in a comprehensive and understandable manner. Taking a current business or starting a new business, the students in a semester-long project will work through the marketing mix, marketing research, pricing strategies, promotional strategies, organizational/management strategies, product strategies, services provided, place or distribution strategies, targeting customers, and other decisions in an extensive and inclusive project.
809-195 Economics 3   Designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.
Course #: 809-195
Title: Economics
Credits: 3
Prerequisites/Comments:   Designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.
  Choose 3 credits from the following:  
Choose 3 credits from the following:
101-105 Accounting, Intro to 3   This is an introductory course designed to introduce the learner to the basic accounting language and concepts of business entities. Skills such as, analyzing business transactions, applying fundamental accounting concepts, identifying accounting control procedures, and evaluating financial statements will be developed. This course is intended for the non-accounting major.
Course #: 101-105
Title: Accounting, Intro to
Credits: 3
Prerequisites/Comments:   This is an introductory course designed to introduce the learner to the basic accounting language and concepts of business entities. Skills such as, analyzing business transactions, applying fundamental accounting concepts, identifying accounting control procedures, and evaluating financial statements will be developed. This course is intended for the non-accounting major.
  or  
or
101-111 Accounting I 4   This course prepares the learner to understand and apply Generally Accepted Accounting Principles to analyze, record, summarize, and interpret accounting information. The course focuses on completing the accounting cycle, including business transactions and preparing financial statements for service and merchandising businesses.
Course #: 101-111
Title: Accounting I
Credits: 4
Prerequisites/Comments:   This course prepares the learner to understand and apply Generally Accepted Accounting Principles to analyze, record, summarize, and interpret accounting information. The course focuses on completing the accounting cycle, including business transactions and preparing financial statements for service and merchandising businesses.
102-188 Project Management 3   This course provides an integrated introduction to Project Management. The student will learn all of the fundamental aspects of modern Project Management, both managerial and technical. Students will also become familiar with the Project Management software tools. In discussions and cases students will learn how to apply the skills required of a project manager.
Course #: 102-188
Title: Project Management
Credits: 3
Prerequisites/Comments:   This course provides an integrated introduction to Project Management. The student will learn all of the fundamental aspects of modern Project Management, both managerial and technical. Students will also become familiar with the Project Management software tools. In discussions and cases students will learn how to apply the skills required of a project manager.
  or  
or
104-160 Event Planning & Marketing 3 104-125 This course provides a comprehensive introduction to the principles and practices of event planning and marketing, guiding learners through the process of creating successful events from conception to execution. Learners will learn to manage all aspects of event planning, including budget development, risk mitigation, sponsorship acquisition, audience engagement, and marketing strategies for both B2B and B2C events.
Course #: 104-160
Title: Event Planning & Marketing
Credits: 3
Prerequisites/Comments: 104-125 This course provides a comprehensive introduction to the principles and practices of event planning and marketing, guiding learners through the process of creating successful events from conception to execution. Learners will learn to manage all aspects of event planning, including budget development, risk mitigation, sponsorship acquisition, audience engagement, and marketing strategies for both B2B and B2C events.
  Total Credits: 15 - 16  
Total Credits: 15 - 16

Course Title

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Course Description

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Minimum Program Credits Required: 60

2.0 Minimum Program Cumulative GPA Required for Graduation
If a student does not enroll in any courses at CVTC for two or more consecutive semesters, the student will be required to reapply with Admissions. Students must abide by any changes in admission requirements and degree requirements.

Updated: 6/8/2026 12:00 a.m.  |  Printed: 6/28/2026 10:39 a.m.

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