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Marketing

Associate Degree  |  10-104-3

www.cvtc.edu  |  1-800-547-2882

 

Academic Advising & Student Success

Academic advisors assist students with developing academic plans based on their degree evaluations. Their goal is to plan the right pathway to graduation by maximizing students' potential and ensuring success based on the student's previous academic experience, career path, and responsibilities outside of being a student. Student success specialists assist students in overcoming barriers that many students encounter over their academic career. Their goal is to help students become academically successful by assisting with goal setting, interpersonal issues, success plans, and community-based referrals. More information can be found on Commons (Student Services & Support).

Technology Requirements

Students should have access to a computer/device with reliable Wi-Fi at home/off-campus. CVTC offers a laptop check-out program through the Library. 

Computer Literacy

To be successful in this program, students must possess basic computer skills before entry, including basic computer operations and basic keyboarding skills. Students must also have regular access to a PC Laptop or Mac Laptop with an internet connection and audio and visual capabilities.  If your technology does not have audio and visual capabilities, a webcam and headset can be purchased from anywhere they choose. These items are available for purchase through the CVTC Bookstore, and can be charged to financial aid if you have funds available to you: Logitech USB Headset Mono 650 and the Logitech Webcam Loga C130 527. 

Delivery Method and Course Sequencing

Core Marketing courses will have online, face-to-face, or MyChoice delivery options. Students are encouraged to attend their core program classes face-to-face when possible to access equipment and build relationships with their cohort. Students are expected to complete coursework through an online learning management system (Canvas). Students should confirm the availability and delivery method of these courses each semester because core program courses are only offered once per year. Plan ahead and register for a course when it is available. Check the course offerings listing at cvtc.edu using "Search Course Offerings" for course availability or discuss options with your advisor. Students are expected to complete assignments and tests through an online learning management system (Canvas). Organization and time management skills, along with regular access to a computer with high-speed Internet connection, are essential for student success.

Course Sequencing and Pre-Requisites

Marketing is a fall only start and not all Marketing courses are offered each semester. Plan ahead and register for a course when it is available. 

  • Mathematical Reasoning (804-134) – Students may be eligible to earn credit for the Mathematical Reasoning course if they have taken the WorkKeys test. Many high schools started requiring students to take the WorkKeys test in 2016. If students have taken the WorkKeys test or would like to take the WorkKeys test in lieu of taking the Mathematical Reasoning course, please contact the Credit for Prior Learning office CPL@cvtc.edu for more details. 
  • Personal Branding and Marketing Professional Practice – Students must enroll in 104-182 Personal Branding concurrently with the 104-169 Marketing Professional Practice course during fourth semester. Students develop a professional career portfolio and an e-portfolio during the semester. It is important for students to start saving examples of work starting their first semester in all core courses for documentation in their career portfolios. Students will perform digital marketing-related activities at a job site for 64 hours during their FINAL semester. The internship instructor provides possible internship site locations. However, students are encouraged to network and develop a list of prospective sites on their own. This course requires instructor approval.

Marketing Professional Practice should be taken your final semester. Professional Practice opportunities include an actual internship, job shadow, or field study. Projects are approved by the course instructor/coordinator. You meet periodically with your internship coordinator and are personally responsible for the required documentation.

There is a possibility for students to use a current job as an internship site, depending on the responsibilities assigned, tasks they perform, and the flexibility of their employer. Students must receive approval from the internship instructor before using a current job as an internship site.

Students have flexibility regarding how many credits they enroll in each semester of this program. The completion of the program may be affected if a student takes fewer credits than what is listed each semester. Students are encouraged to take classes over the summer, if offered, especially during more rigorous semesters. For example, students may consider splitting up Accounting and Economics. Please use "Search Course Offerings" for course availability or discuss options with your advisor.

Online Resources

Whether you are taking one online class, or you are taking your whole program online, CVTC has support and resources available to help you prepare for online learning and to help you succeed. Visit our Online Learner Resources page in Commons.

Access to Software

Students enrolled at CVTC have access to free software through Office 365—Word, Excel, PowerPoint, OneNote Access, Publisher, Outlook, Skype for Business and OneDrive for Business.

Local Certificates

The Digital Marketing and Marketing programs have related certificates. These classes build on credentials a professional might want for career advancement. Students need not be full-time program students to receive these certificates. Students completing our program will automatically receive these certificates. If you are interested in learning more about the certificate options as a way to get started or add to your degree, please see additional information on cvtc.edu under Academics.

Credit for Prior Learning (CPL)

CPL offers CVTC students an opportunity to earn college credit toward an associate degree or technical diploma for previous knowledge and mastered skills directly related to program curriculum. Previous knowledge and skills may be the result of work or volunteer experiences, certifications, apprenticeships, military experience, and courses completed at other institutions. If a student wishes to attempt CPL for a course in progress, it is imperative that CPL is attempted within the first week of the class to be eligible for a tuition refund. More information can be found at cvtc.edu/CPL.

  • Mathematical Reasoning (804-134)

    Students may be eligible to earn credit for the Mathematical Reasoning course if they have taken the WorkKeys test or scored a 25 or higher on the Math section of the ACT. If students have met the ACT score or taken the WorkKeys test, or would like to take the WorkKeys test in lieu of taking the Mathematical Reasoning course, please contact the Credit for Prior Learning office cpl@cvtc.edu for more details. Students are advised to contact CPL prior to the semester starting or within the first week of the class to ensure that if they pursue CPL, they are eligible for a tuition refund.

Academic Support

Each semester at least one program-specific tutor is available for students. Free academic help including drop-in tutoring, test preparation, and technology support available online and face-to-face. More information is available on Commons (Student Services & Support).

Financial Aid Consideration

Courses must be part of the student’s program to be eligible although some specific courses may not be eligible for financial aid. Students must follow their program requirements to be eligible for financial aid. To be eligible for financial aid, students must maintain Financial Aid Satisfactory Academic Progress of a 2.0 Term GPA, 2.0 Cumulative GPA, complete 67% of attempted credits each semester, and complete their program by the time 150% of the published credits have been attempted.

Transfer Credit

Students planning to transfer to a university have the option to take 200-level courses that will count toward general education requirements in the four-year degree being pursued. While some of the 100-level general education courses listed on the program sheet may meet approval for transfer, the 200-level courses are more widely accepted for transfer. To determine what courses may transfer, utilize Transferology.com. Students should also contact the college or university they are pursuing to determine exactly what the school will accept and when to seek admission. Students should maintain contact with the other institution, given that program requirements are subject to change. The following classes are suggested for students who plan to transfer:

  • 804-189 – Introductory Statistics instead of 804-134 Mathematical Reasoning.
  • 101-111 – Accounting I instead of 101-105 Intro to Accounting

Required 100-Level Courses

Alternate 200-Level Courses

801-136 English Composition 1

801-219 English Composition 1

809-198 Intro to Psychology

809-251 General Psychology

804-189 Introductory Statistics

804-230 Statistics

809-196 Intro to Sociology

809-271 Introductory Sociology

Pre-Program Students

Students who have pre-program status have been accepted into the college but not into the program. Pre-program status may be granted because the program is filled to capacity, admission requirements need to be satisfied, or the program start date is in the future. Pre-Program Marketing students should consult with an advisor to discuss available courses and course sequencing. Students who complete these courses as pre-program students will NOT be able to finish the program early, since most core program courses must be taken sequentially.

These courses are typically taken by pre-program students:

  • 102-112 Principles of Management
  • 104-102 Marketing Principles
  • 809-198 Introduction to Psychology
  • 801-136 English Composition 1
  • 801-198 Speech
  • 809-195 Economics
  • 804-134 Mathematical Reasoning or 804-189 Introductory Statistics
  • 101-105 Intro to Accounting or 101-111 Accounting I
  • Elective

Students with Disabilities

CVTC welcomes individuals with disabilities. We will provide and coordinate reasonable accommodations for all individuals with documented disabilities. Students that might benefit from accommodations during their college experience at CVTC can contact Diversity Resources at 715-833-6234 or diversity@cvtc.edu to determine what accommodations they may be eligible for and what documentation may be required.

Title IX Pregnancy and Postpartum

CVTC does not discriminate against any student on the basis of pregnancy or related conditions and will fully comply with Title IX regulations. Absences due to medical conditions relating to pregnancy and maternity leave will be excused for as long as deemed medically necessary by a student's medical provider, and students will be given the opportunity to make up missed work. Students are encouraged to contact Diversity Resources at 715-833-6234 or diversity@cvtc.edu to set up an appointment as soon as the pregnancy is known.

Last Updated: March 7, 2024 @ 15:31 p.m.

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Printed: 4/21/2024 12:38 p.m.

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