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Program Requirements

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Program Requirements

Digital Marketing

Associate Degree 10-104-8

www.cvtc.edu
1-800-547-2882

Start Dates: August

Effective: August 2025

First Semester
Course # Course Title Credits Prerequisites/Comments
102-133 Leadership for Bus Excellence 3   This course fosters self-awareness and personal enhancement, emphasizing core communication and interpersonal skills for professional success. Through self-assessments and reflection, learners identify their strengths and areas for development, interpersonal effectiveness, and personal accountability.
Course #: 102-133
Title: Leadership for Bus Excellence
Credits: 3
Prerequisites/Comments:   This course fosters self-awareness and personal enhancement, emphasizing core communication and interpersonal skills for professional success. Through self-assessments and reflection, learners identify their strengths and areas for development, interpersonal effectiveness, and personal accountability.
104-102 Marketing Principles 3   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
Course #: 104-102
Title: Marketing Principles
Credits: 3
Prerequisites/Comments:   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
104-122 Visual Design 3 Fall only Bring marketing strategies to life through compelling designs for print and digital purposes. Learn how to use the fundamental concepts of color, typography, and elements and principles of design to influence attitudes and behaviors of target audiences. Use industry-standard software and AI to create, critique, manipulate, and hone compelling designs that cater to client needs and budgets.
Course #: 104-122
Title: Visual Design
Credits: 3
Prerequisites/Comments: Fall only Bring marketing strategies to life through compelling designs for print and digital purposes. Learn how to use the fundamental concepts of color, typography, and elements and principles of design to influence attitudes and behaviors of target audiences. Use industry-standard software and AI to create, critique, manipulate, and hone compelling designs that cater to client needs and budgets.
801-136 English Composition 1 3   This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing, and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.
Course #: 801-136
Title: English Composition 1
Credits: 3
Prerequisites/Comments:   This course is designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing, and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.
809-198 Intro to Psychology 3   This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors, and social influences. Additional topics include research methods, biological and environmental impacts, development, sensation and perception, consciousness, intelligence and stress. This course directs the student to an insightful understanding of the complexities of human relationships in personal, social, and vocational settings.
Course #: 809-198
Title: Intro to Psychology
Credits: 3
Prerequisites/Comments:   This introductory course in psychology is a survey of the multiple aspects of human behavior. It involves a survey of the theoretical foundations of human functioning in such areas as learning, motivation, emotions, personality, deviance and pathology, physiological factors, and social influences. Additional topics include research methods, biological and environmental impacts, development, sensation and perception, consciousness, intelligence and stress. This course directs the student to an insightful understanding of the complexities of human relationships in personal, social, and vocational settings.
  Total Credits: 15  
Total Credits: 15

Second Semester
Course # Course Title Credits Prerequisites/Comments
104-119 Digital Marketing Strategy 3 Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
Course #: 104-119
Title: Digital Marketing Strategy
Credits: 3
Prerequisites/Comments: Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
104-125 Promotions 3 Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
Course #: 104-125
Title: Promotions
Credits: 3
Prerequisites/Comments: Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
104-148 Web Fundamentals 3 Spring only | 104-122 or (201-102 and 201-104) Digital Design takes Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design, development, and management process. Students use HTML coding, Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Firework. Skills gained in this course prepare students to test for the Adobe Associate Certification.
Course #: 104-148
Title: Web Fundamentals
Credits: 3
Prerequisites/Comments: Spring only | 104-122 or (201-102 and 201-104) Digital Design takes Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design, development, and management process. Students use HTML coding, Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Firework. Skills gained in this course prepare students to test for the Adobe Associate Certification.
104-154 Digital Audio & Video 3 Spring only | 104-122 Digital Audio and Video is designed to show the importance of video, audio, and photography in digital marketing. This class will demonstrate the use of writing, how to film for social media, popular streaming websites like YouTube and Vimeo, and other outlets that may be needed for future clients. Programs that will be demonstrated are Adobe Audition, Adobe Premiere Pro, and Adobe After Effects. The students will get practice on how these programs work together to give an understanding of Audio and Video.
Course #: 104-154
Title: Digital Audio & Video
Credits: 3
Prerequisites/Comments: Spring only | 104-122 Digital Audio and Video is designed to show the importance of video, audio, and photography in digital marketing. This class will demonstrate the use of writing, how to film for social media, popular streaming websites like YouTube and Vimeo, and other outlets that may be needed for future clients. Programs that will be demonstrated are Adobe Audition, Adobe Premiere Pro, and Adobe After Effects. The students will get practice on how these programs work together to give an understanding of Audio and Video.
104-163 Social Media Policies 3 Spring only Through practical applications, delve into social media regulations and explore the requirements of endorsements; FTC guidelines for transparent disclosures; product placements; legal and compliant social media contests and sweepstakes; affiliate and network marketing; and influencers in advertising. With knowledge across these areas, develop company and employee social media policies and contracts to foster responsible online behavior, adherence to legal standards, and alignment with organizational values.
Course #: 104-163
Title: Social Media Policies
Credits: 3
Prerequisites/Comments: Spring only Through practical applications, delve into social media regulations and explore the requirements of endorsements; FTC guidelines for transparent disclosures; product placements; legal and compliant social media contests and sweepstakes; affiliate and network marketing; and influencers in advertising. With knowledge across these areas, develop company and employee social media policies and contracts to foster responsible online behavior, adherence to legal standards, and alignment with organizational values.
  Total Credits: 15  
Total Credits: 15

Third Semester
Course # Course Title Credits Prerequisites/Comments
104-108 Retail and Ecommerce 3 Fall only This course will present practical information to prepare students for today's retail environment. Past practices are fully explored, as are the innovative concepts that have become part of the fashion retailer's world. Areas of study include social responsibility, purchasing domestically and off-shore, private labels and brands, pricing and inventory, customer service, visual merchandising, and management and control functions.
Course #: 104-108
Title: Retail and Ecommerce
Credits: 3
Prerequisites/Comments: Fall only This course will present practical information to prepare students for today's retail environment. Past practices are fully explored, as are the innovative concepts that have become part of the fashion retailer's world. Areas of study include social responsibility, purchasing domestically and off-shore, private labels and brands, pricing and inventory, customer service, visual merchandising, and management and control functions.
699-133 Digital Content Writing 3 Fall only, Online only | 801-136 or 801-195 or 801-219 This course focuses on technical writing strategies and methods of designing and writing for websites that support the workplace, including Search Engine Optimization tactics.
Course #: 699-133
Title: Digital Content Writing
Credits: 3
Prerequisites/Comments: Fall only, Online only | 801-136 or 801-195 or 801-219 This course focuses on technical writing strategies and methods of designing and writing for websites that support the workplace, including Search Engine Optimization tactics.
801-198 Speech 3   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
Course #: 801-198
Title: Speech
Credits: 3
Prerequisites/Comments:   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
809-195 Economics 3   Designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.
Course #: 809-195
Title: Economics
Credits: 3
Prerequisites/Comments:   Designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.
804-134 Mathematical Reasoning 3   All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.
Course #: 804-134
Title: Mathematical Reasoning
Credits: 3
Prerequisites/Comments:   All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement.
  or  
or
804-189 Introductory Statistics 3   Students taking this course will learn to display data with graphs, describe distributions with numbers, perform correlation and regression analyses, and design experiments. They will use probability and distributions to make predictions, estimate parameters, and test hypotheses. They will learn to draw inferences about relationships including ANOVA.
Course #: 804-189
Title: Introductory Statistics
Credits: 3
Prerequisites/Comments:   Students taking this course will learn to display data with graphs, describe distributions with numbers, perform correlation and regression analyses, and design experiments. They will use probability and distributions to make predictions, estimate parameters, and test hypotheses. They will learn to draw inferences about relationships including ANOVA.
  Total Credits: 15  
Total Credits: 15

Fourth Semester
Course # Course Title Credits Prerequisites/Comments
104-129 Digital Marketing Capstone 4 104-125 and 104-119 and 104-154 and 104-148 and 104-163 and 699-133 Participate in a semester-long simulation executing the digital marketing plan and other materials created in previous courses. Develop a content calendar, create organic content, and post on a variety of social media platforms. Practice establishing guidelines, interacting with live social audiences, and hosting a legal social media sweepstakes. Explore paid content and present an advertising strategy with a realistic timeline and budget.
Course #: 104-129
Title: Digital Marketing Capstone
Credits: 4
Prerequisites/Comments: 104-125 and 104-119 and 104-154 and 104-148 and 104-163 and 699-133 Participate in a semester-long simulation executing the digital marketing plan and other materials created in previous courses. Develop a content calendar, create organic content, and post on a variety of social media platforms. Practice establishing guidelines, interacting with live social audiences, and hosting a legal social media sweepstakes. Explore paid content and present an advertising strategy with a realistic timeline and budget.
104-169 Marketing Prof Practice 1 Program student; 104-183 or concurrent This course allows students hands-on experience and exposure to real-world marketing careers. Students can choose from a traditional internship, virtual internship, entrepreneurship collaboration project, job shadowing, a field study, and more. Offerings vary each semester depending upon availability.
Course #: 104-169
Title: Marketing Prof Practice
Credits: 1
Prerequisites/Comments: Program student; 104-183 or concurrent This course allows students hands-on experience and exposure to real-world marketing careers. Students can choose from a traditional internship, virtual internship, entrepreneurship collaboration project, job shadowing, a field study, and more. Offerings vary each semester depending upon availability.
104-174 Digital Marketing Analytics 2 Spring only | 104-129 or concurrent Digital media is an effective business strategy, but knowing the financial impacts and who your customers are as a result of your efforts assists with increasing profits. Students explore the most effective strategies for evaluating captured data that determines consumer insights. The course explores how to answer key questions that influence digital campaigns, their impact on return on investment and other business decisions. Examine social media analytical tools and discover how to monitor feeds to find out what followers are saying about your brand. Students have the opportunity to earn official Google Analytics Certification.
Course #: 104-174
Title: Digital Marketing Analytics
Credits: 2
Prerequisites/Comments: Spring only | 104-129 or concurrent Digital media is an effective business strategy, but knowing the financial impacts and who your customers are as a result of your efforts assists with increasing profits. Students explore the most effective strategies for evaluating captured data that determines consumer insights. The course explores how to answer key questions that influence digital campaigns, their impact on return on investment and other business decisions. Examine social media analytical tools and discover how to monitor feeds to find out what followers are saying about your brand. Students have the opportunity to earn official Google Analytics Certification.
104-182 Personal Branding 2 Spring only | Program student; 104-183 or concurrent This course emphasizes the Professional Development Plan (PDP), with a strong personal career focus. Students will increase their self-understanding and set specific career goals. Students will create and update career credentials that will be necessary to compete in a competitive employment market. Students will prepare a professional career portfolio that will be a strong personal sales tool for their future. In addition, the course will take an in-depth review of the job search process outlining techniques and pathways to opportunities. Must have 4th semester standing.
Course #: 104-182
Title: Personal Branding
Credits: 2
Prerequisites/Comments: Spring only | Program student; 104-183 or concurrent This course emphasizes the Professional Development Plan (PDP), with a strong personal career focus. Students will increase their self-understanding and set specific career goals. Students will create and update career credentials that will be necessary to compete in a competitive employment market. Students will prepare a professional career portfolio that will be a strong personal sales tool for their future. In addition, the course will take an in-depth review of the job search process outlining techniques and pathways to opportunities. Must have 4th semester standing.
  Choose 3 credits from the following:  
Choose 3 credits from the following:
101-105 Accounting, Intro to 3   This is an introductory course designed to introduce the learner to the basic accounting language and concepts of business entities. Skills such as, analyzing business transactions, applying fundamental accounting concepts, identifying accounting control procedures, and evaluating financial statements will be developed. This course is intended for the non-accounting major.
Course #: 101-105
Title: Accounting, Intro to
Credits: 3
Prerequisites/Comments:   This is an introductory course designed to introduce the learner to the basic accounting language and concepts of business entities. Skills such as, analyzing business transactions, applying fundamental accounting concepts, identifying accounting control procedures, and evaluating financial statements will be developed. This course is intended for the non-accounting major.
  or  
or
101-111 Accounting I 4   This course prepares the learner to understand and apply Generally Accepted Accounting Principles to analyze, record, summarize, and interpret accounting information. The course focuses on completing the accounting cycle, including business transactions and preparing financial statements for service and merchandising businesses.
Course #: 101-111
Title: Accounting I
Credits: 4
Prerequisites/Comments:   This course prepares the learner to understand and apply Generally Accepted Accounting Principles to analyze, record, summarize, and interpret accounting information. The course focuses on completing the accounting cycle, including business transactions and preparing financial statements for service and merchandising businesses.
102-188 Project Management 3   The learner applies the skills and tools necessary to design, implement, and evaluate formal projects. Each learner will demonstrate the application of the role of project management by developing a project proposal, using relevant software, working with project teams, sequencing tasks, charting progress, dealing with variations, budgets and resources, implementing a project, and assessing the outcome.
Course #: 102-188
Title: Project Management
Credits: 3
Prerequisites/Comments:   The learner applies the skills and tools necessary to design, implement, and evaluate formal projects. Each learner will demonstrate the application of the role of project management by developing a project proposal, using relevant software, working with project teams, sequencing tasks, charting progress, dealing with variations, budgets and resources, implementing a project, and assessing the outcome.
  or  
or
104-160 Event Planning & Marketing 3 Spring only | 104-125 This course provides a comprehensive introduction to the principles and practices of event planning and marketing, guiding learners through the process of creating successful events from conception to execution. Learners will learn to manage all aspects of event planning, including budget development, risk mitigation, sponsorship acquisition, audience engagement, and marketing strategies for both B2B and B2C events.
Course #: 104-160
Title: Event Planning & Marketing
Credits: 3
Prerequisites/Comments: Spring only | 104-125 This course provides a comprehensive introduction to the principles and practices of event planning and marketing, guiding learners through the process of creating successful events from conception to execution. Learners will learn to manage all aspects of event planning, including budget development, risk mitigation, sponsorship acquisition, audience engagement, and marketing strategies for both B2B and B2C events.
  Total Credits: 15 - 16  
Total Credits: 15 - 16

Course Title

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Course Description

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Minimum Program Credits Required: 60

2.0 Minimum Program Cumulative GPA Required for Graduation
If a student does not enroll in any courses at CVTC for two or more consecutive semesters, the student will be required to reapply with Admissions. Students must abide by any changes in admission requirements and degree requirements.

Updated: 7/17/2025 3:24 p.m.  |  Printed: 7/22/2025 5:43 p.m.

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