Program Requirements

First Semester

Course #Course TitleCreditsPrerequisites/Comments

102-112Principles of Management3Students learn about the four managerial functions of planning, organizing, leading, and controlling in contemporary organizations. Students gain insight into personal behaviors and how to turn managerial theories into personal managerial practices.

104-102Marketing Principles3Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.

104-140Professional Sales3Fall onlyApply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.

104-191Service Marketing3Fall onlyAssume the role of a Customer Service Representative - designed to simulate many of the situations, problems, and challenges faced by all business professionals dealing with customers from call center representatives, sales associates to account managers and small business owners. Explore the skills, attitudes, and thinking patterns required to exceed customer expectations and build customer loyalty and a company competitive advantage. Develop the ability to lead and expand the customer service process, techniques for dealing with unhappy customers, build skills for analyzing customer needs and delivering service excellence. Create customer service excellence training materials for area business and non-profits.

106-128Found in Business Writing1Weeks 1-4This course practices business writing. The emphasis is on modern structure, style, vocabulary, grammar, and logical organizational patterns.

106-129Traditional Business Writing1Weeks 5-8 | 106-128 or concurrentThis course applies principles of ethical and effective communication along with planning, organizing, composing, and revising business letters, memos, and written documents for a variety of business situations.

106-130Managerial Bus Writing1Weeks 9-12 | 106-129 or concurrentThis course expands ethical and effective communication to deliver professional-level communications including comprehensive reports, business proposals, data packets, employment communication, and written documents for C-Suite leadership.

TOTAL CREDITS:15 

Second Semester

Course #Course TitleCreditsPrerequisites/Comments

104-105Marketing Research3Spring only | 104-102To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.

104-110Customer Relationship Mgmt3Spring onlyExplore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.

104-119Digital Marketing Strategy3Spring onlySocial media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.

104-125Promotions3Spring only | Program student; 104-102Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.

801-198Speech3Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.

TOTAL CREDITS:15