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Program Requirements

Program Requirements

Sales & Marketing Specialist

Technical Diploma 31-104-10

www.cvtc.edu
1-800-547-2882

Start Dates: August

Effective: August 2025

First Semester

Course # Course Title Credits Prerequisites/Comments
102-112 Principles of Management 3   This course explores the four key managerial functions: planning, organizing, leading, and controlling. Learners gain personal insights through assessments and feedback, while learning to apply theoretical concepts to their potential managerial practices. The course emphasizes global applicability, preparing learners for diverse leadership roles.
Course #: 102-112
Title: Principles of Management
Credits: 3
Prerequisites/Comments:   This course explores the four key managerial functions: planning, organizing, leading, and controlling. Learners gain personal insights through assessments and feedback, while learning to apply theoretical concepts to their potential managerial practices. The course emphasizes global applicability, preparing learners for diverse leadership roles.
104-102 Marketing Principles 3   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
Course #: 104-102
Title: Marketing Principles
Credits: 3
Prerequisites/Comments:   Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
104-110 Customer Relationship Mgmt 3 Fall only, online only Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.
Course #: 104-110
Title: Customer Relationship Mgmt
Credits: 3
Prerequisites/Comments: Fall only, online only Explore customer service relationship management, a customer-centric business process used to organize, automate, and synchronize advertising, marketing, sales, support, and service functions across an organization. Develop skills to effectively implement a CRM strategy to build brand equity, maximize customer lifetime value and drive profitable revenue growth.
104-140 Professional Sales 3 Fall only Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
Course #: 104-140
Title: Professional Sales
Credits: 3
Prerequisites/Comments: Fall only Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
106-204 Foundations of Bus Writing 3   This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity.
Course #: 106-204
Title: Foundations of Bus Writing
Credits: 3
Prerequisites/Comments:   This course develops learners into proficient communicators by building comprehensive skills in proofreading, grammar, and formatting. Learners apply these skills to analyze business documents, identifying and editing errors in grammar and word usage. By integrating AI-driven proofreading and editing tools, learners enhance their ability to critique and compose professional documents with accuracy and clarity.
  Total Credits: 15  
Total Credits: 15

Second Semester

Course # Course Title Credits Prerequisites/Comments
104-105 Marketing Research 3 Spring only | 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.
Course #: 104-105
Title: Marketing Research
Credits: 3
Prerequisites/Comments: Spring only | 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.
104-119 Digital Marketing Strategy 3 Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
Course #: 104-119
Title: Digital Marketing Strategy
Credits: 3
Prerequisites/Comments: Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
104-125 Promotions 3 Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
Course #: 104-125
Title: Promotions
Credits: 3
Prerequisites/Comments: Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
104-191 Service Marketing 3 Spring only Assume the role of a Customer Service Representative - designed to simulate many of the situations, problems, and challenges faced by all business professionals dealing with customers from call center representatives, sales associates to account managers and small business owners. Explore the skills, attitudes, and thinking patterns required to exceed customer expectations and build customer loyalty and a company competitive advantage. Develop the ability to lead and expand the customer service process, techniques for dealing with unhappy customers, build skills for analyzing customer needs and delivering service excellence. Create customer service excellence training materials for area business and non-profits.
Course #: 104-191
Title: Service Marketing
Credits: 3
Prerequisites/Comments: Spring only Assume the role of a Customer Service Representative - designed to simulate many of the situations, problems, and challenges faced by all business professionals dealing with customers from call center representatives, sales associates to account managers and small business owners. Explore the skills, attitudes, and thinking patterns required to exceed customer expectations and build customer loyalty and a company competitive advantage. Develop the ability to lead and expand the customer service process, techniques for dealing with unhappy customers, build skills for analyzing customer needs and delivering service excellence. Create customer service excellence training materials for area business and non-profits.
801-198 Speech 3   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
Course #: 801-198
Title: Speech
Credits: 3
Prerequisites/Comments:   Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course.
  Total Credits: 15  
Total Credits: 15

Course Title

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Course Description

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Minimum Program Credits Required: 30

2.0 Minimum Program Cumulative GPA Required for Graduation
If a student does not enroll in any courses at CVTC for two or more consecutive semesters, the student will be required to reapply with Admissions. Students must abide by any changes in admission requirements and degree requirements.

Updated: 10/4/2024 10:25 a.m.  |  Printed: 7/29/2025 1:37 a.m.

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