| 104-105 | Marketing Research | 3 | Spring only | 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included. |
| Course #: | 104-105 |
| Title: | Marketing Research |
| Credits: | 3 |
| Prerequisites/Comments: | Spring only | 104-102 To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included. |
| 104-119 | Digital Marketing Strategy | 3 | Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps. |
| Course #: | 104-119 |
| Title: | Digital Marketing Strategy |
| Credits: | 3 |
| Prerequisites/Comments: | Spring only Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps. |
| 104-125 | Promotions | 3 | Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising. |
| Course #: | 104-125 |
| Title: | Promotions |
| Credits: | 3 |
| Prerequisites/Comments: | Spring only | Program student; 104-102 Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve a desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising. |
| 104-191 | Service Marketing | 3 | Spring only This course is designed to give students a thorough understanding of service marketing, focusing on the unique processes, concepts, and strategies relevant to the service sector. Students will explore the relationship between marketing and other organizational functions within service firms, emphasizing the importance of a customer-centric mindset. The course will cover the distinctive nature of designing services in a competitive marketplace and effective communication of the service-value proposition. Additionally, students will learn techniques to enhance service marketing value by managing the customer service function. |
| Course #: | 104-191 |
| Title: | Service Marketing |
| Credits: | 3 |
| Prerequisites/Comments: | Spring only This course is designed to give students a thorough understanding of service marketing, focusing on the unique processes, concepts, and strategies relevant to the service sector. Students will explore the relationship between marketing and other organizational functions within service firms, emphasizing the importance of a customer-centric mindset. The course will cover the distinctive nature of designing services in a competitive marketplace and effective communication of the service-value proposition. Additionally, students will learn techniques to enhance service marketing value by managing the customer service function. |
| 801-198 | Speech | 3 | Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course. |
| Course #: | 801-198 |
| Title: | Speech |
| Credits: | 3 |
| Prerequisites/Comments: | Explores the fundamentals of effective oral presentation to small and large groups. Topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process, form the basis of the course. |