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Series

Business Smart Start Series

Home  //  Workforce Solutions & Continuing Education  //  Business Smart Start Series

Running a business doesn’t come with a manual, but this is the next best thing.

Designed for entrepreneurs and small business owners, the Business Smart Start Series delivers real-world strategies and guidance you can use to work on your business, not just in it.

Each session kicks off with a focused topic like marketing, finance, or operations. In the second half, you'll take what you just learned and apply it directly to your own business plan. By the end of the series, you'll walk away with a fully developed plan—a must-have if you're seeking a business loan.

Beyond the classroom, you'll make valuable connections with fellow entrepreneurs and local professionals, building a support network that lasts long after the series ends. Whether you're just starting out or planning your next big move, this series sets you up to move forward with confidence—and a plan in hand.

Series Info:

// Mondays, September 16 - October 16, 2025
// CVTC Business Education Center, Room 201
// Tuition: $399

This series includes the following courses:

1. Entrepreneurship IntroductionExplore the essential components of creating a business plan, including the importance of understanding your goals, selecting the right type of business, and developing a strong plan. Emphasis is placed on how regularly monitoring and adjusting key elements can drive long-term success and growth.

2. Venture Kick StartTake your business idea from concept to reality by assessing its potential for success. Discover how to set your business apart from competitors and define the unique value it brings that would be lost if it didn’t exist. By the end, you’ll have a clearer understanding of how to transform your idea into a viable business.

3. Business BasicsLearn the essential steps for setting up your business, from selecting the right legal structure (LLC, corporation, sole proprietorship) to choosing a business name and location. Explore the various types of startups, understand the significance of a business plan, and assess whether a storefront is necessary or if operating from home is a viable option.

4. Market AnalysisLearn how to define and identify your target market, understanding who your customers are and what influences their purchasing decisions. Explore how to research your audience, including their preferences, media consumption habits, and interests, to effectively tailor your marketing strategies.

5. Marketing vs. SalesLearn the key differences between marketing and sales, and how to build a strong brand that connects with your target market. Explore strategies to identify and attract your ideal customers, and how to maintain their loyalty to your business.

6. Budgeting and BookkeepingLearn the key differences in how expenses and assets are treated for tax purposes, as well as the distinction between profits and cash. Gain a foundational understanding of accounting terms to help you navigate business planning and communicate effectively with potential investors or lenders.

7. Account & Financial StatementsLearn about business plan financials through hands-on exercises, working on creating a sales forecast while also developing a personnel plan and an expense budget. Most of this session will focus on strengthening your financial planning skills.

8. Venture FinancingCalculate your start-up costs and determine your funding needs, exploring different financing options for your new business. Learn about self-financing (bootstrapping) and weigh the pros and cons of owning your business solo versus partnering with others.

9. Cash and TaxesGain a solid understanding of cash flow, the difference between cash and profits, and how your business's legal structure and tax year setup can affect your taxes. Learn about the types of business expenses you can deduct and explore helpful online resources for answering tax-related questions.

10. Plans and PitchesLearn how to present your business idea through both a pitch and a comprehensive business plan, utilizing key elements you've developed, such as your target market, sales, costs, and expenses. Explore the differences between planning and actual results, and how to adjust your plan as you move forward.

Just the Facts

CEUs
3

Length
30 hours of instruction divided into 10 three-hour courses

Delivery Method
In-person

Designed For
Entrepreneurs and small business owners

Register for the Full Series

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Join our email list to receive thoughtful communications on upcoming courses, series, and training events designed to give you the skills and knowledge needed to thrive in your industry. No spam, just relevant and timely training opportunities delivered right to your inbox!

We will never share or sell your information outside of CVTC. We may, on occasion, contact you regarding relevant services, events, and materials. You may opt out at any time. View our privacy policy to understand how we collect and use your information.

Still Not Sure? Join Us for an Info Session

Attend an info session to get an overview on the course and materials, meet the instructor, and have your questions answered. Registration is required. These sessions are held via MS Teams. Connection information will be sent shortly before the event date.

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We will never share or sell your information outside of CVTC. We may, on occasion, contact you regarding relevant services, events, and materials. You may opt out at any time. View our privacy policy to understand how we collect and use your information.

A Team You Can Trust

Our Workforce Solutions trainers have a robust background of leadership experience–over 60 years combined. They specialize in analyzing workforce needs as well as designing and conducting training to give employees the leading edge capabilities in the ever-changing marketplace. They’ve developed an array of practical tools to help leaders be their best and assist them in leading transformational change in their areas of influence.

Have Questions or Want to Customize This Series?

Fill out the form below to contact one of our Business Developers.

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We will never share or sell your information outside of CVTC. We may, on occasion, contact you regarding relevant services, events, and materials. You may opt out at any time. View our privacy policy to understand how we collect and use your information.

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