Digital Marketing Overview
Looking for a career where you can combine your passions in technology and creativity? CVTC’s Digital Marketing program gives you the best start for a career creating, distributing, and promoting products and services in this constantly changing industry.
Our two-year MyChoice digital marketing degree lets you choose to attend your classes in person or online and will teach you analytics, SEO, social media, mobile marketing, promotional design, and much more. This hands-on program includes individual and group projects, industry-connected guest speakers, and the opportunity to create a full digital portfolio. Start designing your future today!
Throughout this program, you will gain digital marketing skills including:
- Adobe Photoshop, Illustrator, and InDesign
- Social Media Strategies and Digital Communities
- Advertising and Sponsorship
- Digital Marketing Campaign Planning and Execution
- Audio/Video Recording and Editing
- Digital Content Writing
- Digital Analytics Tools and Data Interpretation
- Responsive Web Design
- Basic Coding
- Client Presentations
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Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning.
Explore This Program
Just the Facts
Financial Aid Eligible
Digital Media Specialist
Social Media Specialist
Allegra Marketing and Print
Riverside Machine & Engineering
Security Financial Bank
CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking several questions related to employment. Here are the program outcomes and job data.// Program Scorecard
Our recent Digital Marketing graduates reported an average starting salary of $42,590.
There are 109 job openings in the CVTC district for the Digital Marketing industry.
Credits to Other Institutions
Should you choose to continue your education after you leave CVTC, we have agreements in place with several institutions to ensure an easy transfer.
These are a few of the courses you will take in this program. Courses and the recommended sequence change from year to year; once you are enrolled in a program at CVTC you will be given a recommended course sequence that outlines what courses you should take and the order in which to take them.
You may search for available courses. If you are ever unsure of what courses to take, talk to your academic advisor. If you are looking for course information for previous years, check out our past catalogs.
Here are a few of the courses you can take in the Digital Marketing program.
Adobe Visual Design
Adobe Visual Design is a project-based course that develops career and communication skills in graphic design, illustration, print, and digital media using Adobe Illustrator, Photoshop, and InDesign. Curriculum focuses on key skill areas of project management and collaboration, design, research and communication, and professional digital photography, illustration, and page layout. Each project adds more challenging skills to foundation proficiencies.
Digital Audio and Video
Digital Audio and Video explores video, audio, and photography in digital marketing. Students learn script writing, how to film for social media, editing using Adobe Audition, Adobe Premiere Pro, and Adobe After Effects. Steaming to popular streaming sites like YouTube and Vimeo, and other outlets are also experimented with. The final project is students creating videos for the program and for local businesses.
Digital Marketing Campaigns
Digital Marketing Campaigns is a capstone-like course for students in the Digital Marketing program. Using knowledge gained from previous coursework, students individually run a 12-week digital media campaign for a fictitious business using a variety of popular social media platforms and digital outlets. Students learn strategies for posting content, days, times, acceptable attachments, citations, and more. The final project is students presenting their campaigns to area industry professionals.
Digital Design Web Building
Digital Design takes Adobe Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Fireworks. Skills gained in this course prepare students to test for the Adobe Associate Certification.
We're learning how to use social media for businesses, how to use it to promote yourself and others in intelligent and thought-provoking ways.
Digital Marketing Student
Related Programs & Certificates
Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.
Degrees & Diplomas
Business Management, Associate Degree
Graphic Design, Associate Degree
Marketing, Associate Degree
Professional Communications, Associate Degree
Continue Your Learning
CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.// Explore Continuing Ed Opportunities
Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.