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Digital Marketing Overview

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services. As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

  • Mobile Marketing Strategies
  • Social Media Campaigns
  • Audio/Video Recording and Editing
  • Digital Design Concepts
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Responsive Web Design
  • Basic Coding for Marketers
  • Policies, Laws, and Ethics
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

Career Opportunities

Email Marketing Processor

Marketing Representative

Marketing Specialist

Sales Consultant

Sales Representative

Just the Facts

Digital Marketing
60 Credit Associate Degree

Length of Program //
Two Years

Delivery Method //

Program Location //
Eau Claire

Start Dates //

   Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2



Term 3



Term 4






Estimated Total:  $11,076


  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!


Program Courses

These are a few of the courses you will take in the Digital Marketing program.

Visual Design
Visual Design focuses on the foundations of print and digital productions that develops career and communications skills in graphic design, illustration, and print and digital media production. Students use Adobe Illustrator, Photoshop, InDesign, and Acrobat. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Social Media and Marketing Strategy
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures.

Digital Design Web Building
Digital Design takes Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Fireworks. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Digital Marketing Outcomes

Are you looking to advance your career, learn a new skill, or try something new? CVTC offers a wide variety of courses from beekeeping to leadership training and everything in between. Courses provided include for-credit and non-credit courses.

// Program Outcomes


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Business Management, Associate Degree

Marketing, Associate Degree

Organizational Leadership, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.