DIGITAL MARKETING

Academics > Programs > Digital Marketing

Program Description

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services. As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

  • Mobile Marketing Strategies
  • Social Media Campaigns
  • Audio/Video Recording and Editing
  • Digital Design Concepts
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Responsive Web Design
  • Basic Coding for Marketers
  • Policies, Laws, and Ethics
  • Adobe Photoshop, Illustrator, InDesign, Premier, Dreamweaver, and Muse

Just the Facts

Digital Marketing
60 Credit Associate Degree

Length of Program:
Two Years

Delivery Method
Face-to-Face

Program Location
Eau Claire

Start Dates
August and January

Financial Aid Eligible: Yes

Estimated Program Cost

Total Tuition, Fees & Books: $11,815

View Estimated Cost Breakdown

How To Enroll

Enrolling at CVTC is easy! You will need to complete an online application. If you are ready to apply now, click here.

Get more detailed program information.

Apply Online
Credit for Prior Learning
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Call 1-800-547-CVTC for more help

Courses

These are a few of the courses you will take in the Digital Marketing program. For more detailed course info click here.

  • Visual Design
    Visual Design focuses on the foundations of print and digital productions that develops career and communications skills in graphic design, illustration, and print and digital media production. Students use Adobe Illustrator, Photoshop, InDesign, and Acrobat. Skills gained in this course prepare students to test for the Adobe Associate Certification.
  • Social Media and Marketing Strategy
    Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures.
  • Digital Design Web Building
    Digital Design takes Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Firework. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Transfer Credits

Once you’ve completed your associate degree at CVTC, if you are interested in pursuing further education, we have agreements with several institutions. To view a list of CVTC’s transfer agreements, click here.

Careers

  • Email Marketing Processor
  • Marketing Representative
  • Marketing Specialist
  • Sales Consultant
  • Sales Representative

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