Just the Facts
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Digital Marketing
- 60 Credit Associate Degree
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Program Length
- Two Years
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Delivery Method
- MyChoice
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Career Cluster
- Marketing & Sales
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Program Location
- Eau Claire
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Start Months
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August
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Financial Aid Eligible
Estimated Program Cost
Learn more about the cost of attendance.
- Term 1
- $ 2,690
- Term 2
- $ 2,690
- Term 3
- $ 2,690
- Term 4
- $ 2,696
- Books
- $ 280
- Estimated Total
- $11,046
Digital Marketing Overview
Looking for a career where you can combine your passions in technology and creativity? CVTC's Digital Marketing program gives you the best start for a career creating, distributing, and promoting products and services in this constantly changing industry.
Our two-year MyChoice digital marketing degree lets you choose to attend your classes in person or online and will teach you analytics, SEO, social media, mobile marketing, promotional design, and much more. This hands-on program includes individual and group projects, industry-connected guest speakers, and the opportunity to create a full digital portfolio. Start designing your future today!
Throughout this program, you will gain digital marketing skills including:
- Adobe Photoshop, Illustrator, and InDesign
- Social Media Strategies and Digital Communities
- Advertising and Sponsorship
- Digital Marketing Campaign Planning and Execution
- Audio/Video Recording and Editing
- Digital Content Writing
- Digital Analytics Tools and Data Interpretation
- Responsive Web Design
- Basic Coding
- Client Presentations
Check It Out
Join Us for the Fall Open House!
Thursday, November 5, 20263:30 – 7 p.m.View Event Details
Earn credit for prior learning!
Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning
Explore This Program
Career Opportunities
- Social Media Manager
- Marketing Specialist
- Market Coordinator
- Marketing Director
Graduate Employers
- SCHEELS
- Rands Trucking
- M.A.S Solutions
- Mosaic Technologies
Graduate Outcomes
CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking several questions related to employment. Here are the program outcomes and job data.
$53K yearly salary
Our recent Digital Marketing graduates reported an average starting salary of $53,257.
58% employed
58% of our recent Digital Marketing graduates got a job in the industry.
98 regional jobs
There are 98 job openings in the CVTC district for the Digital Marketing industry.
Transfer Credits to Other Institutions
Should you choose to continue your education after you leave CVTC, we have agreements in place with several institutions to ensure an easy transfer.
Program Courses
These are a few of the courses you will take in this program. Courses and the recommended sequence change from year to year; once you are enrolled in a program at CVTC you will be given a recommended course sequence that outlines what courses you should take and the order in which to take them.
You may search for available courses. If you are ever unsure of what courses to take, talk to your academic advisor. If you are looking for course information for previous years, check out our past catalogs.
Here are a few of the courses you can take in the Digital Marketing program.
Sample Courses
Adobe Visual Design
Adobe Visual Design is a project-based course that develops career and communication skills in graphic design, illustration, print, and digital media using Adobe Illustrator, Photoshop, and InDesign. Curriculum focuses on key skill areas of project management and collaboration, design, research and communication, and professional digital photography, illustration, and page layout. Each project adds more challenging skills to foundation proficiencies.
Digital Audio and Video
Digital Audio and Video explores video, audio, and photography in digital marketing. Students learn script writing, how to film for social media, editing using Adobe Audition, Adobe Premiere Pro, and Adobe After Effects. Steaming to popular streaming sites like YouTube and Vimeo, and other outlets are also experimented with. The final project is students creating videos for the program and for local businesses.
Digital Marketing Campaigns
Digital Marketing Campaigns is a capstone-like course for students in the Digital Marketing program. Using knowledge gained from previous coursework, students individually run a 12-week digital media campaign for a fictitious business using a variety of popular social media platforms and digital outlets. Students learn strategies for posting content, days, times, acceptable attachments, citations, and more. The final project is students presenting their campaigns to area industry professionals.
Digital Design Web Building
Digital Design takes Adobe Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Fireworks. Skills gained in this course prepare students to test for the Adobe Associate Certification.
Request More Information
Please provide your contact information and an Admissions Advisor will get back to you ASAP with more information about this program.
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Your future is waiting…
Are you ready to get started?
Student Testimonial
We're learning how to use social media for businesses, how to use it to promote yourself and others in intelligent and thought-provoking ways.
Delaney
Digital Marketing Student
Student Learning Outcomes
A Student Learning Outcome refers to the specific skills, knowledge, or abilities that students are expected to demonstrate upon successful completion of an academic program or degree.
Students will:
- Develop digital marketing strategies to anticipate and satisfy market needs
- Create digital marketing content for products, services, images and ideas
- Integrate tools and technology for digital marketing initiatives
- Analyze the effectiveness of marketing outcomes
- Develop design skills needed by digital marketers (Local)
Program Success Data
Program Success Data
Digital Marketing 10-104-8
2021-22 | 2022-23 | 2023-24 | 2024-25 | 2025-26 | |
|---|---|---|---|---|---|
Fall-to-Spring Retention | 79% | 73% | 74% | 78% | 88% |
Year-to-Year Retention | 64% | 53% | 57% | 68% | N/A |
2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|---|
Graduation within 4-Years | 32% | 31% | 30% | 47% | 37% |
2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|---|
Graduate Count | 16 | 14 | 12 | 16 | 22 |
2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|
Employed in a Related Field | 50% | 80% | 20% | 58% |
2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|
Met Criteria | 100.0% | 93.0% | 100.0% |
Not Met Criteria | 0.0% | 7.0% | 0.0% |
Additional Admissions Resources
Admission Requirements
Each program requires specific requirements a student must meet to be considered for admissions to this program.
Advising Tips
We have compiled helpful tips and general information for students in this program.