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Digital Marketing Overview

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.

As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

  • Mobile Marketing Strategies
  • Social Media Campaigns
  • Audio/Video Recording and Editing
  • Digital Design Concepts
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Responsive Web Design
  • Basic Coding for Marketers
  • Policies, Laws, and Ethics
  • Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

Career Opportunities

Digital Media Specialist

Email Marketing Processor

Graphic Designer

Marketing Representative

Print Advertising Technician

Sales Representative

Graduate Employers


Rod-N-Bobb's Inc

WB Manufacturing

Just the Facts

Digital Marketing
60 Credit Associate Degree

Length of Program //
Two Years

Delivery Method //

Program Location //
Eau Claire

Program Location //

Start Dates //

Start Dates //

   Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2



Term 3



Term 4






Estimated Total:  $10,847

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!

Save the Date


Find Your Future at CVTC!

April 1 - 30, 2021  //  All Day  //  View Event Details

Program Courses

These are a few of the courses you can take in the Digital Marketing program.

Visual Design
Visual Design focuses on the foundations of print and digital productions that develops career and communications skills in graphic design, illustration, and print and digital media production. Students use Adobe Illustrator, Photoshop, InDesign, and Acrobat. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Social Media and Marketing Strategy
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures.

Digital Design Web Building
Digital Design takes Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Fireworks. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Digital Marketing Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes

Yearly Salary

Digital Marketing professionals make an average starting salary of $46,201.


Regional Jobs

There are 222 job openings in the CVTC district for the Digital Marketing industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

* This wage is not specific to CVTC graduates. Wage estimates are based on entry-level positions and are gathered from EMSI which is an Economic Modeling Software that blends historical and projected industry and occupation trends within CVTC's 11-county district. Wage estimates are based on Occupational Employment Statistics and the American Community Survey.

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Business Management, Associate Degree

Graphic Design, Associate Degree

Marketing, Associate Degree

Professional Communications, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.