Share this program with a friend

Digital Marketing Overview

Looking for a career where you can combine your passions in technology and creativity? CVTC’s Digital Marketing program gives you the best start for a career creating, distributing, and promoting products and services in this constantly changing industry.

Our two-year MyChoice digital marketing degree lets you choose to attend your classes in person or online and will teach you analytics, SEO, social media, mobile marketing, promotional design, and much more. This hands-on program includes individual and group projects, industry-connected guest speakers, and the opportunity to create a full digital portfolio. Start designing your future today!

Throughout this program, you will gain digital marketing skills including:

  • Adobe Photoshop, Illustrator, and InDesign
  • Social Media Strategies and Digital Communities
  • Advertising and Sponsorship
  • Digital Marketing Campaign Planning and Execution
  • Audio/Video Recording and Editing
  • Digital Content Writing
  • Digital Analytics Tools and Data Interpretation
  • Responsive Web Design
  • Basic Coding
  • Client Presentations

Career Opportunities

Digital Media Specialist

Email Marketing Processor

Graphic Designer

Marketing Specialist

Print Advertising Technician

Social Media Specialist

Graduate Employers

Legends Marketing


Rod-N-Bobb's Inc

Security Financial Bank

WB Manufacturing

Just the Facts

Digital Marketing
60 Credit Associate Degree

Length of Program //
Two Years

Delivery Method //

Program Location //
Eau Claire

Program Location //

Start Months //

Start Dates //


Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2



Term 3



Term 4









 Estimated Total: $12,237

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!

Program Courses

These are a few of the courses you can take in the Digital Marketing program.

Adobe Visual Design
Adobe Visual Design is a project-based course that develops career and communication skills in graphic design, illustration, print, and digital media using Adobe Illustrator, Photoshop, and InDesign. Curriculum focuses on key skill areas of project management and collaboration, design, research and communication, and professional digital photography, illustration, and page layout. Each project adds more challenging skills to foundation proficiencies.

Digital Audio and Video
Digital Audio and Video explores video, audio, and photography in digital marketing. Students learn script writing, how to film for social media, editing using Adobe Audition, Adobe Premiere Pro, and Adobe After Effects. Steaming to popular streaming sites like YouTube and Vimeo, and other outlets are also experimented with. The final project is students creating videos for the program and for local businesses.

Digital Marketing Campaigns
Digital Marketing Campaigns is a capstone-like course for students in the Digital Marketing program. Using knowledge gained from previous coursework, students individually run a 12-week digital media campaign for a fictitious business using a variety of popular social media platforms and digital outlets. Students learn strategies for posting content, days, times, acceptable attachments, citations, and more. The final project is students presenting their campaigns to area industry professionals.

Digital Design Web Building
Digital Design takes Adobe Visual Design one step further to hone design skills. It also focuses on the foundations of web design that teaches digital communication skills in the context of the professional web design and development process. Students use Adobe Dreamweaver, Illustrator, Photoshop, and Adobe Fireworks. Skills gained in this course prepare students to test for the Adobe Associate Certification.

Digital Marketing Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes

Yearly Salary

Our recent Digital Marketing graduates reported an average starting salary of $38,918.


Regional Jobs

There are 102 job openings in the CVTC district for the Digital Marketing industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.


Focus On Student Success

We're learning how to use social media for businesses, how to use it to promote yourself and others in intelligent and thought-provoking ways.

Delaney, Digital Marketing Student

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Business Management, Associate Degree

Graphic Design, Associate Degree

Marketing, Associate Degree

Professional Communications, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.