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Marketing Program Details

Marketing careers are exciting, fun, challenging, and full of variety. As business becomes more competitive, effective marketing professionals are in higher demand. CVTC offers a two-year marketing degree. Marketing classes include plenty of hands-on experience, group projects, tours, and an internship.

The program will cover all aspects of marketing including:

  • Promotions/advertising methods and techniques
  • Effective selling
  • Strategic planning for marketing
  • Management skills and abilities
  • Marketing research
  • Small business management
  • Social media marketing

Just the Facts

60 Credit Associate Degree

Length of Program:
Two Years

Delivery Method

Program Location
Eau Claire and River Falls

Start Dates

Financial Aid Eligible: Yes

Estimated Program Cost
Total Tuition, Fees & Books: $10,794

View Estimated Cost Breakdown

Additional Information

Program Outcomes

ACBSP Accreditation Logo

How To Enroll

Enrolling at CVTC is easy! You will need to complete an online application.  If you are ready to apply now, click here.

Get more detailed program information.

Email us at for more help!

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Get a Job

63% of our Marketing graduates get a job in the industry.

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Make More Money

Our recent Marketing graduates reported an average starting salary of $30,484.

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Degrees in Demand

The U.S. Department of Labor projects 80% of the jobs created in the next decade will require education beyond high school.


These are a few of the courses you will take in the Marketing program.
For more detailed course info, click here.

  • Marketing Principles
    This course concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution, and distribution channels.
  • Marketing Research
    Gain greater awareness of the process of marketing research through the use of surveys, focus panels, sampling procedures, and the general steps in doing marketing research.
  • Marketing Management
    Taking a current business or starting a new business, the students in a semester-long project will work through the marketing research, pricing strategies, and other decisions in an extensive and inclusive project.

Transfer Credits

Once you’ve completed your associate degree at CVTC, if you are interested in pursuing further education, we have agreements with several institutions. To view a list of CVTC’s transfer agreements, click here.


  • Direct Sales Representative
  • Marketing Director
  • Print Advertising Technician
  • Social Media Coordinator
  • Visual Supervisor
  • Website Coordinator

Career Outlook

According to the Wisconsin Department of Workforce Development and Bureau of Workforce Information, a 4% growth is projected in marketing positions in CVTC’s 11-county area by 2016.

Marketing is the largest occupation in the U.S. giving graduates several career options. Pursuing a marketing degree is a smart investment to an exciting career.

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