Just the Facts
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Marketing
- 60 Credit Associate Degree
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Program Length
- Two Years
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Delivery Method
- MyChoice
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Career Cluster
- Marketing & Sales
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Program Location
- Eau Claire
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Start Months
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August
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Financial Aid Eligible
Estimated Program Cost
Learn more about the cost of attendance.
- Term 1
- $ 2,690
- Term 2
- $ 2,690
- Term 3
- $ 2,690
- Term 4
- $ 2,696
- Books
- $ 748
- Estimated Total
- $11,514
Marketing Overview
Looking for a fun, fast-paced, creative career where every day is a new adventure? CVTC's Marketing program will give you the foundation to work in this high-demand field filled with traditional and digital job opportunities.
This two-year degree offers the flexibility of MyChoice classes, letting you choose to attend in-person or online, whatever is convenient for you. Learn promotion, research, communication, and management skills with industry-backed, hands-on experiences, group projects with real clients, business tours, and an internship opportunity. This is the right strategy for your future!
The program will cover all aspects of marketing including:
- Advertising and Sponsorship
- B2B and B2C Selling
- Social Media Strategies and Digital Communities
- Market Research
- Customer Relationship Management
- Basic Promotion Design
- Client Presentations
- Strategizing and Authoring a Marketing Plan
Part of a career pathway, you will already have credits toward the Marketing program if you completed the Sales & Marketing Specialist technical diploma or Customer Sales & Service certificate at CVTC. Call us at 715-833-6300 to learn more.
Check It Out
Join Us for the Fall Open House!
Thursday, November 5, 20263:30 – 7 p.m.View Event Details
Earn credit for prior learning!
Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning
Explore This Program
Career Opportunities
- Marketing Coordinator
- Client Services & Marketing Assistant
- Communication & Marketing Manager
- Sales Coordinator
- Event Coordinator
- Marketing Analyst
Graduate Employers
- Metropolis Resort
- Markquart Automotive & RV
- Calibrated Strength
- Orange Roofing
- Chippewa Falls Chamber of Commerce
- Apex Insurance Group
Graduate Outcomes
CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking several questions related to employment. Here are the program outcomes and job data.
$54K yearly salary
Our recent Marketing graduates reported an average starting salary of $53,565.
100% employed
100% of our recent Marketing graduates got a job in the industry.
343 regional jobs
There are 343 job openings in the CVTC district for the Marketing industry.
Transfer Credits to Other Institutions
Should you choose to continue your education after you leave CVTC, we have agreements in place with several institutions to ensure an easy transfer.
Program Courses
These are a few of the courses you will take in this program. Courses and the recommended sequence change from year to year; once you are enrolled in a program at CVTC you will be given a recommended course sequence that outlines what courses you should take and the order in which to take them.
You may search for available courses. If you are ever unsure of what courses to take, talk to your academic advisor. If you are looking for course information for previous years, check out our past catalogs.
Here are a few of the courses you can take in the Marketing program.
Sample Courses
Digital Marketing Strategy
This course looks at the most popular and powerful social media platforms available to complement and enhance traditional marketing. Students learn about platforms and their purposes, how to reach audiences, what/when/how to post, responding to crises, and maintenance techniques for the platforms. The final project is creating a digital marketing plan for a fake business based on each studentsâ own hobbies and interests.
Advertising
Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve the desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, direct marketing, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.
Marketing Research
In this course, students learn about primary and secondary research, quantitative and qualitative data, industry data and outlook, market size, market growth, and competitive analysis using a variety of sources. Students conduct surveys and focus groups to practice skills. The final project is a research project for a local business that is presented to the business by students.
Request More Information
Please provide your contact information and an Admissions Advisor will get back to you ASAP with more information about this program.
We will never share or sell your information outside of CVTC. We may, on occasion, contact you regarding relevant services, events, and materials. You may opt out at any time. View our privacy policy to understand how we collect and use your information.
Earn Credentials Along the Way
Career Pathways
Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers.
Pathway Certificate
Technical Diploma
Associate Degree
Your future is waiting…
Are you ready to get started?
Student Testimonial
I thought it was going to be overwhelming, but after getting in the groove of things, I came to really love it here. I love my classmates and my instructors. They are super easy to talk to. Instructors are not just here to teach a lesson; they develop relationships with their students.
Christina
Marketing Student
A Program You Can Trust
Program Accreditation
The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation body for business education supporting, celebrating, and rewarding teaching excellence. The association embraces the virtues of teaching excellence and emphasizes to students that it is essential to learn. Visit accreditation website.
Student Learning Outcomes
A Student Learning Outcome refers to the specific skills, knowledge, or abilities that students are expected to demonstrate upon successful completion of an academic program or degree.
Students will:
- Develop strategies to satisfy market needs
- Promote products to achieve a desired outcome
- Analyze market research to inform business decisions
- Apply selling strategies
- Plan, execute, and evaluate event marketing strategies (Local)
Program Success Data
Program Success Data
Marketing 10-104-3
2021-22 | 2022-23 | 2023-24 | 2024-25 | 2025-26 | |
|---|---|---|---|---|---|
Fall-to-Spring Retention | 69% | 73% | 90% | 83% | 79% |
Year-to-Year Retention | 49% | 64% | 62% | 60% | N/A |
2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|---|
Graduation within 4-Years | 30% | 32% | 32% | 31% | 36% |
2020-21 | 2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|---|
Graduate Count | 13 | 13 | 7 | 16 | 19 |
2021-22 | 2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|---|
Employed in a Related Field | 50% | N/A | 100% | 100% |
2022-23 | 2023-24 | 2024-25 | |
|---|---|---|---|
Met Criteria | 100% | 100% | 100% |
Not Met Criteria | 0% | 0% | 0% |
Additional Admissions Resources
Admission Requirements
Each program requires specific requirements a student must meet to be considered for admissions to this program.
Advanced Placement
This program has an advanced placement option. Eligibility for advanced placement requires students to meet additional requirements.
Advising Tips
We have compiled helpful tips and general information for students in this program.