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Associate Degree


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Marketing Overview

Looking for a fun, fast-paced, creative career where every day is a new adventure?  CVTC’s Marketing program will give you the foundation to work in this high-demand field filled with traditional and digital job opportunities.

This two-year degree offers the flexibility of MyChoice classes, letting you choose to attend in-person or online, whatever is convenient for you. Learn promotion, research, communication, and management skills with industry-backed, hands-on experiences, group projects with real clients, business tours, and an internship opportunity. This is the right strategy for your future!

The program will cover all aspects of marketing including:

  • Advertising and Sponsorship
  • B2B and B2C Selling
  • Social Media Strategies and Digital Communities
  • Market Research
  • Customer Relationship Management
  • Basic Promotion Design
  • Client Presentations
  • Strategizing and Authoring a Marketing Plan

Part of a career pathway, you will already have credits toward the Marketing program if you completed the Sales & Marketing Specialist technical diploma or Customer Sales & Service certificate at CVTC. Call us at 715-833-6300 to learn more.

Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning.

Explore This Program

Just the Facts

60 Credit Associate Degree

Program Length
Two Years

Delivery Method

Program Location
Eau Claire

Start Months


Financial Aid Eligible


Advanced Placement Available

Estimated Program Cost 

Learn more about the cost of attendance.

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 What are estimated program costs? Estimated Total: $12,035

Program Courses Admission Information I'm Ready to Apply

Career Opportunities

Community Relations Manager


Sales and Marketing Manager

Sales Consultant

Graduate Employers

Best Buy


Foxboro Property Management

Rassbach's Furniture

The Lismore

Village Green

Program Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking several questions related to employment. Here are the program outcomes and job data.

// Program Scorecard

Yearly Salary

Our recent Marketing graduates reported an average starting salary of $35,529.


Regional Jobs

There are 364 job openings in the CVTC district for the Marketing industry.


Credits to Other Institutions

Should you choose to continue your education after you leave CVTC, we have agreements in place with several institutions to ensure an easy transfer.

View Transfer Options

Program Courses

These are a few of the courses you will take in this program. Courses and the recommended sequence change from year to year; once you are enrolled in a program at CVTC you will be given a recommended course sequence that outlines what courses you should take and the order in which to take them.

You may search for available courses. If you are ever unsure of what courses to take, talk to your academic advisor. If you are looking for course information for previous years, check out our past catalogs.

Here are a few of the courses you can take in the Marketing program.

Sample Courses

Digital Marketing Strategy
This course looks at the most popular and powerful social media platforms available to complement and enhance traditional marketing. Students learn about platforms and their purposes, how to reach audiences, what/when/how to post, responding to crises, and maintenance techniques for the platforms. The final project is creating a digital marketing plan for a fake business based on each students’ own hobbies and interests.

Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve the desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, direct marketing, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.

Marketing Research
In this course, students learn about primary and secondary research, quantitative and qualitative data, industry data and outlook, market size, market growth, and competitive analysis using a variety of sources. Students conduct surveys and focus groups to practice skills. The final project is a research project for a local business that is presented to the business by students.

View Full Course List

Request More Information

Please provide your contact information and an Admissions Advisor will get back to you ASAP with more information about this program.

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Earn Credentials Along the Way

Career Pathways  What is a career pathway?

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers.

Pathway Certificate

Customer Sales & Service

Associate Degree


Your future is waiting…Are you ready to get started?

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Christina, Marketing Student

I thought it was going to be overwhelming, but after getting in the groove of things, I came to really love it here. I love my classmates and my instructors. They are super easy to talk to. Instructors are not just here to teach a lesson; they develop relationships with their students.


Marketing Student

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Digital Marketing, Associate Degree

Graphic Design, Associate Degree


Social Media

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.

A Program You Can Trust

Program Accreditation

ACBSP Accreditation Logo

The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation body for business education supporting, celebrating, and rewarding teaching excellence. The association embraces the virtues of teaching excellence and emphasizes to students that it is essential to learn. Visit accreditation website.

Additional Admissions Resources

Admission Requirements

Each program requires specific requirements a student must meet to be considered for admissions to this program.

// View Admission Requirements

Advanced Placement

This program has an advanced placement option. Eligibility for advanced placement requires students to meet additional requirements.

// View AP Admission Requirements

Advising Tips

We have compiled helpful tips and general information for students in this program.

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