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Marketing Overview

Marketing careers are exciting, fun, challenging, and full of variety. As business becomes more competitive, effective marketing professionals are in higher demand. CVTC offers a two-year marketing degree. Marketing classes include plenty of hands-on experience, group projects, tours, and an internship.

The program will cover all aspects of marketing including:

  • Promotions/advertising methods and techniques
  • Effective selling
  • Strategic planning for marketing
  • Management skills and abilities
  • Marketing research
  • Small business management
  • Social media marketing

Part of a career pathway, you will already have credits toward the Marketing program if you completed the Sales & Marketing Specialist technical diploma or Customer Sales & Service certificate at CVTC. Call us at 715-833-6300 to learn more.

Career Opportunities

Marketing Director

Print Advertising Technician

Sales/Design Representative

Social Media Coordinator

Visual Supervisor

Website Coordinator

Graduate Employers


The Douglas Stewart Company

Wall-to-Wall Carpet One

Just the Facts

60 Credit Associate Degree

Length of Program //
Two Years

Delivery Method //

Program Location //
Eau Claire

Program Location //

Start Dates //

Start Dates //

   Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2



Term 3



Term 4






Estimated Total:  $11,284

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!

Save the Date


Find Your Future at CVTC!

April 1 - 30, 2021  //  All Day  //  View Event Details

Program Courses

These are a few of the courses you can take in the Marketing program.

Marketing Principles
This course concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution, and distribution channels.

Marketing Research
Gain greater awareness of the process of marketing research through the use of surveys, focus panels, sampling procedures, and the general steps in doing marketing research.

Marketing Management
Taking a current business or starting a new business, the students in a semester-long project will work through the marketing research, pricing strategies, and other decisions in an extensive and inclusive project.

Earn Credentials Along the Way

Career Pathways 

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers. Learn more about Career Pathways.

Pathway Certificate

Customer Sales & Service

Technical Diplomas

Sales & Marketing Specialist

Associate Degree


Marketing Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes


63% of our recent Marketing graduates got a job in the industry.


Yearly Salary

Our recent Marketing graduates reported an average starting salary of $36,217.


Regional Jobs

There are 302 job openings in the CVTC district for the Marketing industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

Focus On Student Success

If it was not for the great education and support that I received from CVTC I would not be where I am today. I can't thank everyone enough who helped me through my educational journey there. Thank you to all of the Marketing instructors and advisers who helped me get to where I am today.

Marketing Graduate

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Business Management, Associate Degree

Graphic Design, Associate Degree

Individualized Technical Studies, Associate Degree

Professional Communications, Associate Degree


Social Media

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.

A Program You Can Trust

Program Accreditation

ACBSP Accreditation Logo

The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation body for business education supporting, celebrating, and rewarding teaching excellence. The association embraces the virtues of teaching excellence and emphasizes to students that it is essential to learn. Visit accreditation website.