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Marketing Overview

Looking for a fun, fast-paced, creative career where every day is a new adventure?  CVTC’s Marketing program will give you the foundation to work in this high-demand field filled with traditional and digital job opportunities.

This two-year degree offers the flexibility of MyChoice classes, letting you choose to attend in-person or online, whatever is convenient for you. Learn promotion, research, communication, and management skills with industry-backed, hands-on experiences, group projects with real clients, business tours, and an internship opportunity. This is the right strategy for your future!

The program will cover all aspects of marketing including:

  • Advertising and Sponsorship
  • B2B and B2C Selling
  • Social Media Strategies and Digital Communities
  • Market Research
  • Customer Relationship Management
  • Basic Promotion Design
  • Client Presentations
  • Strategizing and Authoring a Marketing Plan

Part of a career pathway, you will already have credits toward the Marketing program if you completed the Sales & Marketing Specialist technical diploma or Customer Sales & Service certificate at CVTC. Call us at 715-833-6300 to learn more.

Career Opportunities

Community Relations Manager

Marketing Director

Print Advertising Technician

Sales and Marketing Manager

Social Media Coordinator

Website Coordinator

Graduate Employers



Rassbach's Furniture

The Douglas Stewart Company

Village Green

Wall-to-Wall Carpet One

Just the Facts

60 Credit Associate Degree

Length of Program //
Two Years

Delivery Method //

Program Location //
Eau Claire

Program Location //

Start Months //

Start Dates //


Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2



Term 3



Term 4









 Estimated Total: $12,772

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!

Program Courses

These are a few of the courses you can take in the Marketing program.

Digital Marketing Strategy
This course looks at the most popular and powerful social media platforms available to complement and enhance traditional marketing. Students learn about platforms and their purposes, how to reach audiences, what/when/how to post, responding to crises, and maintenance techniques for the platforms. The final project is creating a digital marketing plan for a fake business based on each students’ own hobbies and interests.

Advertising consists of communication activities that inform potential consumers about goods, services, images or ideas to achieve the desired outcome. Elements of the Promotional Mix: advertising, personal selling, publicity, direct marketing, and sales promotion are covered in detail. The course includes an introduction of creative elements in advertising.

Marketing Research
In this course, students learn about primary and secondary research, quantitative and qualitative data, industry data and outlook, market size, market growth, and competitive analysis using a variety of sources. Students conduct surveys and focus groups to practice skills. The final project is a research project for a local business that is presented to the business by students.

Earn Credentials Along the Way

Career Pathways 

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers.

Pathway Certificate

Customer Sales & Service

Technical Diplomas

Sales & Marketing Specialist

Associate Degree


Marketing Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes


100% of our recent Marketing graduates got a job in the industry.


Yearly Salary

Our recent Marketing graduates reported an average starting salary of $35,529.


Regional Jobs

There are 327 job openings in the CVTC district for the Marketing industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.


Focus On Student Success

I thought it was going to be overwhelming, but after getting in the groove of things, I came to really love it here. I love my classmates and my instructors. They are super easy to talk to. Instructors are not just here to teach a lesson; they develop relationships with their students.

Christina, Marketing Student

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Business Management, Associate Degree

Graphic Design, Associate Degree

Individualized Technical Studies, Associate Degree

Professional Communications, Associate Degree


Social Media

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.

A Program You Can Trust

Program Accreditation

ACBSP Accreditation Logo

The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation body for business education supporting, celebrating, and rewarding teaching excellence. The association embraces the virtues of teaching excellence and emphasizes to students that it is essential to learn. Visit accreditation website.