These are a few of the courses you can take in the Sales & Marketing Specialist program.
Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
Digital Marketing Strategy
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real-world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.