Just the Facts
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Sales & Marketing Specialist
- 30 Credit Technical Diploma
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Program Length
- One Year
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Delivery Method
- MyChoice
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Career Cluster
- Marketing & Sales
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Program Location
- Eau Claire
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Start Months
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August
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Financial Aid Eligible
Estimated Program Cost
Learn more about the cost of attendance.
- Term 1
- $ 2,690
- Term 2
- $ 2,690
- Books
- $ 521
- Estimated Total
- $5,901
Sales & Marketing Specialist Overview
The fast-paced world of professional sales and marketing is continually changing, learn the skills to compete in today's job market! The one-year Sales and Marketing Specialist program will teach you the critical components of marketing, including professional sales, effective writing, and communication skills.
Ideal for recent graduates or current professionals looking to move up the corporate ladder, this program gives you the building blocks of a successful career. Learn to use customer relations software and understand the fundamentals of advertising and research in both traditional and digital marketing.
Sales & Marketing professional duties include:
- Implementing the principles of marketing
- Conducting market research
- Handling professional sales opportunities
- Developing digital marketing strategy
- Creating a social media plan
Check It Out
Join Us for the Fall Open House!
Thursday, November 5, 20263:30 – 7 p.m.View Event Details
Earn credit for prior learning!
Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning
Career Opportunities
- Salesperson
- Marketing Specialist
Graduate Outcomes
CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking several questions related to employment. Here are the program outcomes and job data.
$39K* yearly salary
Sales & Marketing Specialist professionals make an average starting salary of $39,213.
100% continuing their education
100% of recent Sales & Marketing Specialist graduates have continued their education beyond this degree.
160 regional jobs
There are 160 job openings in the CVTC district for the Sales & Marketing Specialist industry.
* This wage is not specific to CVTC graduates. Wage estimates are based on entry-level positions and are gathered from Lightcast which is an economic modeling software that blends historical and projected industry and occupation trends within CVTC's 11-county district. Wage estimates are based on Occupational Employment Statistics and the American Community Survey. ↩
Transfer Credits to Other Institutions
Should you choose to continue your education after you leave CVTC, we have agreements in place with several institutions to ensure an easy transfer.
Program Courses
These are a few of the courses you will take in this program. Courses and the recommended sequence change from year to year; once you are enrolled in a program at CVTC you will be given a recommended course sequence that outlines what courses you should take and the order in which to take them.
You may search for available courses. If you are ever unsure of what courses to take, talk to your academic advisor. If you are looking for course information for previous years, check out our past catalogs.
Here are a few of the courses you can take in the Sales & Marketing Specialist program.
Sample Courses
Marketing Principals
Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
Professional Sales
Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.
Digital Marketing Strategy
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real-world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.
Request More Information
Please provide your contact information and an Admissions Advisor will get back to you ASAP with more information about this program.
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Earn Credentials Along the Way
Career Pathways
Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers.
Pathway Certificate
Technical Diploma
Associate Degree
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Additional Admissions Resources
Admission Requirements
Each program requires specific requirements a student must meet to be considered for admissions to this program.
Advising Tips
We have compiled helpful tips and general information for students in this program.