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Sales & Marketing Specialist Overview

The fast-paced world of professional sales and marketing is continually changing, learn the skills to compete in today’s job market! The one-year Sales and Marketing Specialist program will teach you the critical components of marketing, including professional sales, effective writing, and communication skills.

Ideal for recent graduates or current professionals looking to move up the corporate ladder, this program gives you the building blocks of a successful career. Learn to use customer relations software and understand the fundamentals of advertising and research in both traditional and digital marketing.

Sales & Marketing professional duties include:

  • Implementing the principles of marketing
  • Conducting market research
  • Handling professional sales opportunities
  • Developing digital marketing strategy
  • Creating a social media plan

Career Opportunities


Marketing Specialist

Just the Facts

Sales & Marketing Specialist
30 Credit Technical Diploma

Length of Program //
One Year

Delivery Method //

Program Location //
Eau Claire

Start Dates //

Estimated Program Cost 

Term 1



Term 2






Estimated Total:  $5,070

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!


Program Courses

These are a few of the courses you can take in the Sales & Marketing Specialist program.

Marketing Principals
Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.

Professional Sales
Apply Business to Business sales process using the SPIN (situation, problem, implication, and need payoff) method to large account sales, role play in a non-retailing, distribution channel environment.

Digital Marketing Strategy
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real-world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.

Earn Credentials Along the Way

Career Pathways 

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers. Learn more about Career Pathways.

Pathway Certificate

Customer Sales & Service

Technical Diplomas

Sales & Marketing Specialist

Associate Degree


Sales & Marketing Specialist Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.


Yearly Salary

Sales & Marketing Specialist professionals make an average starting salary of $35,076.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

* This wage is not specific to CVTC graduates. Wage estimates are based on entry-level positions and are gathered from EMSI which is an Economic Modeling Software that blends historical and projected industry and occupation trends within CVTC's 11-county district. Wage estimates are based on Occupational Employment Statistics and the American Community Survey.

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Digital Marketing, Associate Degree

Marketing, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.