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Entrepreneurship Overview

You’ve always wanted to be your own boss; why wait? Take the next step toward the future of your dreams today! If you are a self-motivated person who has a great idea but isn’t sure where to begin, CVTC’s Entrepreneurship program is perfect for you.

This one-year MyChoice program gives you the flexibility of attending classes in person or online and takes you through every step preparing a plan to further develop your business idea.

Courses include innovation, branding and marketing, business communication, operations, and business law which helps you learn important finance, marketing, and communication skills. We will also help you develop a network of experienced and knowledgeable local entrepreneurs and business leaders. The public is waiting for your idea, are you ready?

Career Opportunities




Just the Facts

30 Credit Technical Diploma

Length of Program //
One Year

Delivery Method //

Program Location //
Eau Claire

Program Location //

Start Months //

Start Dates //


Financial Aid Eligible


Non-Traditional Occupation

Estimated Program Cost 

Term 1



Term 2






 Estimated Total: $5,430

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!


Program Courses

These are a few of the courses you can take in the Entrepreneurship program.

Entrepreneurial Ideas
In this course, students take their business ideas and complete surveys and focus groups to determine if their business ideas are valid and will be successful. Students apply primary and secondary data collection techniques and interpretation to arrive at results to be included in the competitive analysis and research portion of their business plans. Students attend a Business Tour with local business professionals to see entrepreneurial ideas in action.

Entrepreneurial Marketing
A comprehensive look at marketing as a whole, branding the business, storytelling the brand, logo development, brand management, and promotional communications basics. Completion of these items make up the marketing section of each students’ business plan. At the conclusion of the course, entrepreneurs work with students in the Digital Marketing program to create a logo, business card, letterhead, envelope, and brochure for students as their final project.

Entrepreneurial Capstone
In this course, students partner with local entrepreneurs and the SBDC in a mentorship relationship to hone their individual business plans. Students also partner with Digital Audio and Video students for a collaboration project of creating a 3-minute video for their product/service/business. Not only will students have a business plan, branding, and networking opportunities, but they formally present their entrepreneurial venture at the Pitch Competition and One Million Cups.

Entrepreneurship Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes

Yearly Salary

Entrepreneurship professionals make an average starting salary of $50,960.


Regional Jobs

There are 307 job openings in the CVTC district for the Entrepreneurship industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

* This wage is not specific to CVTC graduates. Wage estimates are based on entry-level positions and are gathered from Lightcast which is an economic modeling software that blends historical and projected industry and occupation trends within CVTC's 11-county district. Wage estimates are based on Occupational Employment Statistics and the American Community Survey.


Focus On Student Success

In high school, I was taking care of people’s dogs and house sitting. Now I’m starting my in-home animal care business.

Caroline, Entrepreneurship Student

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Accounting, Associate Degree

Business Management, Associate Degree

Marketing, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.