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Business Generalist Overview

Ready to update your business skills and advance your career? The Business Generalist technical diploma is an excellent way to gain a foundation in supervision, marketing and human resources for any business setting. This one year diploma can be taken face to face or online allowing you to continue working while you prepare for your future.

The program courses will cover:

  • Management principles
  • Business analytics
  • Entrepreneurial traits
  • Inventory monitoring
  • Event organization and planning
  • Information processing
  • Customer relations
  • Records maintenance
  • Business communication
  • Marketing principles

Part of a pathway, the Business Generalist technical diploma credits apply to the Business Management Associate Degree program if you choose to continue your education.

Career Opportunities

Office Clerk (General)

Customer Service Representative

First Line Supervisor

Insurance Sales Agent

Just the Facts

Business Generalist
22 Credit Technical Diploma

Length of Program //
One Year

Delivery Method //

Program Location //
Eau Claire and River Falls

Start Dates //
August in Eau Claire and River Falls
January in Eau Claire

   Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2






Estimated Total:  $4,291


  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!


Program Courses

These are a few of the courses you can take in the Business Generalist program.

Principles of Management
Students learn about the four managerial functions of planning, organizing, leading, and controlling in contemporary organizations. Students gain insight into personal behaviors and how to turn managerial theories into personal managerial practices.

Leadership for Business Excellence
Develop strong self-awareness through personal change and enhancement in this course. Strong professional skills are the foundation for success, leading you to strengthen the core communication and interpersonal skills necessary to achieve excellence in business.

Innovative Business Mindset
In this course, students will define the traits and mindset of entrepreneurs. Students will use tools to determine their personal entrepreneurial traits. Students will examine a variety of entrepreneurial companies (small, social, and global). Students will understand the difference between entrepreneurs and intrapreneurs.

Earn Credentials Along the Way

Career Pathways 

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers. Learn more about Career Pathways.

Pathway Certificate

Business Associate

Technical Diploma

Business Generalist

Associate Degree

Business Management


Transfer Credits to Other Institutions

Did you know you can transfer your CVTC credits to another institution to continue your education? CVTC has partnership agreements with other institutions which provide an easy way to identify which credits will transfer. Other classes may transfer, but please verify with the transfer coordinator at the college or university to which you plan to transfer.

Explore Transfer Agreements

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Accounting, Associate Degree

Business Management, Associate Degree

Entrepreneurship, Technical Diploma

Human Resources, Associate Degree

Marketing, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.