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Business Generalist Overview

Ready to update your business skills and advance your career? The Business Generalist technical diploma is an excellent way to gain a foundation in supervision, marketing and human resources for any business setting. This one year diploma can be taken face to face or online allowing you to continue working while you prepare for your future.

The program courses will cover:

  • Management principles
  • Business analytics
  • Entrepreneurial traits
  • Inventory monitoring
  • Event organization and planning
  • Information processing
  • Customer relations
  • Records maintenance
  • Business communication
  • Marketing principles

Part of a career pathway, the Business Generalist technical diploma credits apply toward the Business Management associate degree if you choose to continue your education. Call us at 715-833-6300 to learn more.

Career Opportunities

District Manager

First Line Supervisor

Loan Processer

Operations Manager

Retail Associate

Store Manager

Graduate Employers

Twin Cities Orthopedics

Just the Facts

Business Generalist
22 Credit Technical Diploma

Length of Program //
One Year

Delivery Method //

Program Location //
Eau Claire and River Falls

Program Location //
August, January in Eau Claire
August in River Falls

Start Months //
August in Eau Claire and River Falls
January in Eau Claire

Start Dates //
August, January in Eau Claire
August in River Falls


Financial Aid Eligible

Estimated Program Cost 

Term 1



Term 2






 Estimated Total: $4,135

  Earn credit for prior learning! Do you have previous educational or work experience in the field? You could be eligible to receive credit for prior learning. Explore your options today!


Program Courses

These are a few of the courses you can take in the Business Generalist program.

Principles of Management
Students learn about the four managerial functions of planning, organizing, leading, and controlling in contemporary organizations. Students gain insight into personal behaviors and how to turn managerial theories into personal managerial practices.

Leadership for Business Excellence
Develop strong self-awareness through personal change and enhancement in this course. Strong professional skills are the foundation for success, leading you to strengthen the core communication and interpersonal skills necessary to achieve excellence in business.

Innovative Business Mindset
In this course, students will define the traits and mindset of entrepreneurs. Students will use tools to determine their personal entrepreneurial traits. Students will examine a variety of entrepreneurial companies (small, social, and global). Students will understand the difference between entrepreneurs and intrapreneurs.

Earn Credentials Along the Way

Career Pathways 

Career Pathways are a clear, manageable way to access education that provides employer-recognized, stackable credentials tied to specific jobs, education, and career progression. Career Pathways are beneficial to high school students and teachers, parents, adult students, and employers.

Pathway Certificate

Business Associate

Technical Diploma

Business Generalist

Associate Degree

Business Management

Business Generalist Outcomes

CVTC graduates are ready for the workforce. Each year, we send our graduates the Graduate Follow-Up Survey asking where they are working, whether it is in their degree field, and several other questions related to employment. Below are the program outcomes and job data.

// Program Outcomes


67% of our recent Business Generalist graduates got a job in the industry.


Yearly Salary

Our recent Business Generalist graduates reported an average starting salary of $37,552.


Regional Jobs

There are 149 job openings in the CVTC district for the Business Generalist industry.


Credits to Other Institutions

Transfer your CVTC credits to another institution to continue your education. Explore transfer agreements.

Related Programs & Certificates

Whether you're looking to continue your learning to another program or to gain continuing education credit, CVTC offers a variety of learning opportunities for students.

Degrees & Diplomas

Accounting, Associate Degree

Business Management, Associate Degree

Entrepreneurship, Technical Diploma

Human Resources, Associate Degree

Marketing, Associate Degree

Continue Your Learning

CVTC can help you achieve your learning goals whether you are looking to advance your career or enrich your personal life.

// Explore Continuing Ed Opportunities

  Unsure of which program you'd like to go into? Learn more about our Career Assessment to help narrow down your options.