Certificate Requirements

First Semester

Course #Course TitleCreditsPrerequisites/Comments

104-119Digital Marketing Strategy3Spring onlySocial media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This course examines the evolution of mobile, mobile marketing tactics, the mobile advertising ecosystem, and how mobile marketing fits into your overall digital media strategy. We investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps.

104-127Digital Marketing Campaigns3Fall only | 104-119Using knowledge gained from previous coursework, students individually run a 14-week digital media campaign for a fictitious business using a variety of popular social media platforms and digital outlets. Students learn strategies for posting content, days, times, acceptable attachments, citations, and more.

104-174Digital Marketing Analytics2Spring only | 104-127Digital media is an effective business strategy, but knowing the financial impacts and who your customers are as a result of your efforts assists with increasing profits. Students explore the most effective strategies for evaluating captured data that determines consumer insights. The course explores how to answer key questions that influence digital campaigns, their impact on return on investment and other business decisions. Examine social media analytical tools and discover how to monitor feeds to find out what followers are saying about your brand. Students have the opportunity to earn official Google Analytics Certification.

TOTAL CREDITS:8